Digital Media Specialist

Company DescriptionWhat we do at Shaker matters. We help to connect people with jobs.  A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There’s so much we can accomplish together. Join us.Job DescriptionThe Digital Media Specialist works closely with the sales team to discuss the client’s goals, identify opportunities, recommend media solutions, manage campaigns, manage budgets, and analyze performance. This role is responsible for proposing, planning, optimizing, and reporting campaigns to meet and surpass the clients’ success metrics. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocations. You will develop unique and complex media plans that are consistent with approved strategies and will be responsible for overseeing all aspects of digital media strategy: from planning to implementation to optimization and performance reporting. Focusing on defining the solutions of the campaign to deliver and optimize peak results across objectives from brand awareness, intent, and ultimately drive conversion and ROI. Responsibilities  Day-to-Day:Own the strategy, optimization and management across PPC (paid) channels: Google, Bing, Facebook, LinkedIn, Twitter to scale and achieve/exceed KPI targets for clients.Create, categorize and refine AdWords Groups as well as strategies to create a comprehensive campaign that drives qualified candidates to client sites.Implement successful strategies and effective keyword management.Manage campaigns to clients’ weekly and monthly budget and conversion goalsAnalyze budget allocation from a holistic media perspective utilizing source data if available. Make recommendations for budget allocation to sales/digital analysts if needed.Remain current on emerging media trends. Share learnings both internally to the agency and externally to the client.Client Billing in accordance with internal processesAnalysis:Identify opportunities to grow and scale cross-channel recruitment marketing for clients.Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.Develop and run experimentation on paid platforms to improve account performance.Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metricsBasic knowledge of UTM, Source and pixel tracking for campaignsCollaboration:Work closely with Sales/Account Managers to communicate campaign strategy, progress and resultsCommunicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with Sales & Metrics teams.Present data on monthly and quarterly calls to client teams, reviewing metrics, optimizations and recommendations.Work closely with Data Analytics teams to assess performance/data trends, and ensure tracking is enabled on digital platforms.Strong communication and teamwork skills.Highly organized, motivated and a self-starter (you know what to do without guidance or instruction).High attention to detail, a strong sense of work ownership and high reliability to meet deadlines.Google Ads Certification required  QualificationsExperience managing large and small SEM & paid social campaignsExperience working with popular PPC ad platforms (Google, Bing, Facebook, Snapchat, LinkedIn, Google Display, YouTube, and programmatic media)2 years of paid digital media (PPC/SEM) experience, specifically Google Ads and Facebook/Instagram and LinkedIn Ads.2 years of Google Analytics setup and reporting preferred.3 years of Campaign ManagementTrack record of successful ad campaignsExperience in Asana Task management System or similar preferredFamiliarity with building UTM and pixel-based trackingAbility to work well in a fast-paced, collaborative environment.Agency background strongly preferred.Strong proficiency in Excel (pivot tables, VLOOKUP’s)Strong quantitative and creative-thinking skillsCritical-thinking and problem-solving skills are essential.Strong communication and teamwork skillsHighly organized, detailed oriented, and able to work with limited supervision or instruction.Willingness to learn.Bachelor’s Degree strongly preferred.Additional InformationAbout Us    Shaker Recruitment Marketing is a family-owned recruitment advertising and marketing communications agency that has exceeded the expectations of clients since 1951. Strategically responding to change, we have created a legacy of success through excellence in creativity, service, relationship-building, employee/client retention, and agility. We offer best-in-class solutions for employer branding, media planning and buying, career site design and development, social media recommendations, and mobile solutions.   All your information will be kept confidential according to EEO guidelines.