Marketing Generalist
Job Posting for Marketing Generalist at Shar Music
As a Marketing Generalist, you will play a key role in executing our marketing strategies and campaigns across various channels. You will collaborate closely with cross-functional teams to ensure the successful implementation of marketing initiatives that align with our business objectives. The ideal candidate will be a versatile marketer with a strong blend of creativity, analytical skills, and strategic thinking.
Essential Duties & Responsibilities:
- Marketing Campaign Execution: Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement.
- Content Creation: Develop compelling content for various marketing channels, including but not limited to blog posts, social media posts, email newsletters, and website copy.
- Social Media Management: Manage and grow our presence on social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) by creating engaging content, monitoring conversations, and implementing social media advertising campaigns.
- Email Marketing: Create and execute email marketing campaigns, including segmentation, scheduling, A/B testing, and performance analysis.
SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to increase website traffic and conversions. - Analytics and Reporting: Monitor and analyze marketing campaign performance metrics, prepare reports, and provide insights and recommendations for continuous improvement.
- Market Research: Conduct market research to identify industry trends, competitive landscapes, and customer insights to inform marketing strategies.
- Brand Management: Ensure brand consistency across all marketing channels and materials, including messaging, visuals, and tone of voice.
- Collaboration: Work closely with internal teams (e.g., Sales, Product Development) and external partners (e.g., agencies, vendors) to align marketing efforts with overall business goals and objectives.
- Stay Updated: Stay informed about the latest marketing trends, tools, and best practices to drive innovation and maintain a competitive edge.
- All other responsibilities as needed
Desired Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
- Highschool diploma or equivalent required.
- Proven experience in a similar marketing role.
- Strong understanding of marketing principles, tactics, and techniques.
- Proficiency in marketing automation platforms (e.g., HubSpot, Mailchimp), social media management tools (e.g., Hootsuite, Buffer), and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills, with the ability to craft compelling content and messages.
- Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Collaborative team player with strong interpersonal skills.
- Strong understanding of how marketing impacts sales.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
Benefits:
- 401(k)
- 401(k) Matching
- Medical
- Dental
- Vision
- Life
- Short & Long Term Disability
- Generous PTO
- Employee Discount Program
To learn more about Shar Music and our Company Culture check out our socials:
- Our Website: https://strings.sharmusic.com/
- Facebook: https://www.facebook.com/sharmusic
- Instagram: https://www.instagram.com/sharmusic_/
- TikTok: https://www.tiktok.com/@shar_music
- Twitter: https://twitter.com/SharMusic_
- YouTube: https://www.youtube.com/c/SharMusicTV
Shar Music is an Equal Employment Opportunity employer. All aspects of employment are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state, or local law.
Salary.com Estimation for Marketing Generalist in Ann Arbor, MI
$197,512 to $263,685
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Job openings at Shar Music
Shar Music
Ann Arbor, MI
Full Time
Shar Music
Ann Arbor, MI
Full Time
Shar Music
Ann Arbor, MI
Full Time
Shar Music
Ann Arbor, MI
Full Time
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