What are the responsibilities and job description for the Junior Marketing manager position at Shift Robotics?
The Role
Create content strategies across all social platforms to engage/grow our audiences.
Manage social posting calendars, source or create content for all channels and identify/manage potential collaborators.
Develop, plan and execute processes for populating and measuring all company social media channels.
Manage social listening and monitoring and make informed recommendations for engagement, growth and traffic.
Actively seek opportunities to engage influencers, content creators and partners to help populate and promote Shift.
Manage consumer interactions across all social channels, email, and phone
Handle all aspects of community management including interacting with our audience, responding to DMs, and liaising with the management team to resolve any issues.
Build programs to keep our dedicated consumers/ambassadors engaged and treat them as an extension of our team
Collaborate on content development to ensure brand alignment across all channels
Develop marketing collateral to enhance customer experience, build culture, and support brand field activations
Help develop and maintain a fun, inspiring brand messaging across key channels
Build and monitor automated internal systems and infrastructure
Monitor, measure, analyze the effectiveness of marketing initiatives and use this information to redesign/change the initiatives
Key Requirements
Bachelor's Degree in Marketing, Communications or Public Relations preferred
Strong written and personal communications skills
Positive attitude and ability to learn quickly
Expert knowledge of existing and upcoming social media platforms including Instagram, TikTok, Facebook, Twitter and Youtube.
At least 2 years proven experience managing, engaging with and growing online communities.
Knowledge of tools and processes across platforms for community management and social listening.
Strong project management skills and ability to self-manage tasks both big and small. We are a start-up environment with constantly shifting priorities where everyone pitches in as needed.
Excellent writing skills including crafting and editing copy and and hashtags for all social posts.
Knowledge of content creation process (video editing, photography, design) a plus
Strong quantitative skills