We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team force of approximately 550 people across different teams. Our products are sold through TV, our website, major OTAs, OTT, marketplaces, and social media.

We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL). The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all the units ship out approximately 50,000 pieces of products to their customers in the US, UK, and Germany every day. In addition to the companies in the US, UK, and Germany, VGL Group operates offices globally in China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.

Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, and the UK for each item sold through all its platforms. Your Purchase Feeds… has provided over 40 million meals to kids until now in the US. Our mission statement embraces the ambitious goal of distributing one million meals each day to children in need by 2031. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification.

ROLE OVERVIEW - SEO SPECIALIST

Shop LC is searching for an SEO specialist with documented experience in optimizing e-commerce websites for better organic search results in the major internet search engines. You will be working with an international team to improve and create website content, on-site structure, and sitemaps (on-site optimization) for a very large website. Likewise, you will aid in identifying linking opportunities and content placement opportunities on third-party digital assets (websites, blogs, news articles, etc.).

JOB RESPONSIBILITIES

• Optimize website content to be keyword-rich, textually relevant, and original.
• Optimize product titles and descriptions to ensure best practices for SEO ranking are adhered to.
• Perform keyword discovery to identify short and long-tailed keyword variations across a large range of products offered by Shop LC.
• Create content that can be shared with non-owned properties (3rd party websites, for example) with proper keyword-rich anchor text and keyword density.
• Find and implement do-follow backlink opportunities with a range of Domain Authority.
• Identify areas of focus and opportunities such as keyword ranking trends, and niches where we may find the most traction.
• Track, report, and analyze results on WoW, MoM, and YoY basis.
• Monitor Google Search Console for errors and insights.
• Use tools such as SEMRush and Google Analytics regularly to identify high-value keywords, track competitive metrics
• Implement forward-looking strategies for SEO improvement over time, and implement SOPs for the same.
• Comply with company policies and procedures.
• All other duties as assigned by the manager.

SKILLS/EXPERIENCE

• Documented success in improving organic search results for an ecommerce-focused organization.
• Deep knowledge of Search Engine Optimization, with an understanding of ranking factors, how Search Engine algorithms work.
• Understanding of SEO-related performance metrics and KPIs for tracking and reporting purposes.
• Experience in working with SEO tools such as SEMRush, Google Analytics, Google Search Console.
• Some knowledge of HTML (you don’t need to be a coder, but you should know what an

  tag is).

• Working knowledge of Google Analytics and how to pull reports.
• Ability and desire to work with a team split between India and USA, in a fast-paced environment.
• An ambassador of our Core Values: Teamwork, Honesty, Commitment, Passion, and Positive Attitude.

PHYSICAL REQUIREMENTS

• Remaining in a stationary position, often standing or sitting for prolonged periods.
• Moving about to accomplish tasks or moving from one workplace to another.
• Repeating motions that may include the wrists, hands and/or fingers.

BENEFITS OF WORKING WITH US

• Culture of openness and flexibility
• Fun work life
• Opportunity to make a difference in the community
• Attractive pay and benefits including:
  • Company-paid, employee-only medical, dental, vision, and life insurance.
  • 4% 401(k) matching.
  • Company profit sharing.
  • Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays.
  • Corporate discounts & employee sales & discounts.
  • Tuition reimbursement and scholarship (for dependents going to college).
  • Employee Assistance Program.