Marketing Manager - Building Performance & Sustainability (BPS) / Energy Services

Position Overview

Do you want to be part of a team that is focused on using advanced technologies and data analytics to develop comprehensive energy management strategies for our customers – taking into account energy reduction, procurement and production initiatives to develop a holistic approach to energy management? 

We are looking for a highly motivated Marketing Manager to support the marketing strategy development, brand positioning and growth programs for the BPS (Building Performance & Sustainability) segment within Siemens Smart Infrastructure. This position will focus on marketing BPS energy solutions & services in a B2B context targeting customers across several key vertical markets.

Responsibilities

Directs all activities and program elements to include:

• Responsible for leading all marketing activities for assigned BPS / energy services programs
• Support development of overall BPS marketing strategy, including identification, development and execution of targeted programs to drive revenue growth
• Scan market to identify and analyze industry trends and technology advancements; identify opportunities to drive innovation
• Analyze the competitive market to identify new threats and opportunities; provide recommendations based on fact-based research and business case development 
• Support development of programs to drive customer segment (vertical market) strategies
• Manage and execute complex primary and secondary research projects to determine customer satisfaction levels, customer expectations and challenges, company image and effectiveness of marketing strategies
• Develop strong content to drive thought leadership activities
• Develop and articulate brand positioning and competitive differentiation to guide communications activities
• Develop and execute lead generation programs from beginning to end—including ideation, strategic development, program management, and tracking to capture ROI and determine campaign effectiveness
• Contribute to annual marketing planning and budgeting
• Expert understanding and application of marketing concepts, methods and tools 

Candidate must be highly motivated, very focused, and comfortable with operating in a process-driven environment with strong reporting matrixes.

Required Knowledge/Skills, Education and Experience

• Bachelor's degree in Marketing or other related field, advanced degree preferred, with 3-5 years of experience in marketing or marketing support
• Unique blend of business and technical savvy; previous experience in the field of energy management (energy reduction, production, procurement) preferred
• Strong analytical skills; proficient in developing compelling business cases, including financial justifications
• Strong customer focus; ability to develop customer specific value propositions
• Strong program / project management skills with excellent communications skills
• Big-picture vision, and the drive to make that vision a reality; highly creative
• Ability to work in fast-paced environment, managing multiple projects simultaneously with competing deadlines 
• Experience in marketing BPS solutions and services in a B2B environment is a plus
• 10% travel required
• Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

Reports to the Director of Strategic Marketing, Solutions and Service, and interacts with portfolio as well as senior management teams. 

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