VP of Business Segment, Hematology, Hemostasis, and Urinalysis

VP of Business Segment, Hematology, Hemostasis, and Urinalysis

Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare.  For everyone. Everywhere.

At Siemens Healthineers, We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Vice President of Business Segment, Hematology, Hemostasis, and Urinalysis.

Our global team: We are a team of more than 68,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world.  We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers

The Vice President of Business Segment, Hematology, Hemostasis, and Urinalysis (HHU) will lead a $500MM business segment with a team of 20 marketing and product management professionals with full responsibility for the “upstream” and “downstream” marketing (end to end marketing), product communications, product launch and messaging as well as managing the HHU product portfolio across the global segmented into 8 zones: NAM, LAM, SWE, NWE, CEEC, CHN, APJ, JPN (8 zone business leaders).

Additional objectives for the role include achieving greater outcomes with the existing product platforms through improved product messaging, brand management, sales training, sales tools, and sales support. It is ideal that this position establish tight linkage and working relationship with the global field-based teams.

The Vice President of Business Segment HHU will have a seat on the Specialty Lab Solutions (SLS) Business Line (BL) Leadership Team and work closely with peers in R&D, Finance, RA/QA, Clinical Sales, and Supply Chain Management and collaborate across the other peer franchise groups.

KEY RESPONSIBILITIES

§  Accountable for sustaining and maximizing market share and profitable growth in markets against competitors with specialized and/or selective offerings, typically add-on core-lab suppliers (Sysmex, Beckman, Stago, Wefren, etc.)

§  Drives value levers for strategy plan and establishes competencies to enforce commercial focus.

§  Defines launch timelines, zone or country release goals and business plans for innovative offerings. 

§  Manages operational performance (e.g. Product positioning, pricing incl. PRF, Contribution Margin, Gross Profit).

§  Acts as owner of Business and conduit for SCM, Service, zones for product line specific topics.  Responsible for Integrated Business Planning for assigned product lines

§  Supports zone or country marketing programs and sales incentives schemes.

§  Accountable for HHU product portfolio management (“conception to death”, 5 year product roadmap, prioritizations, and lifecycle management of on-market products). Responsible to identify and drive product line synergies.

§  Supports achievement of Zone-specific BL targets & implementation of countermeasures in line with Zone Business Lead.

§  Effectively communicate to zone marketing on Market situation, competitive intelligence, project updates, supply chain and overall performance.

§  Responsible for resource allocation and prioritization across HQ functions

§  Leading role model for marketing best practices such as creativity, management, research, branding, analytical.

Strategic Priorities

•       Brings analytical rigor and expertise to support zones in constructing winning sales strategies. 

•       Drive the development, monitoring and updating of clear pricing policies, a pricing corridor (PRF) and pricing rules

•       Reflect customer and market needs in product development

•       People and leadership development to develop talent

Key Decision Making Rights

•       Product definition & prioritization

•       Budget allocation for R&D and cross functions within funding envelope

•       Target setting by zone

•       Define marketing strategy and go to market priorities

•       Customer segmentation on unprofitable accounts

KPI RESPONSIBILITY

•       Deliver timely product development milestones

•       Market Share Development

•       5-year Plan; development, tracking and performance

•       Selected KPIs:

•       Installed Base Growth

•       # low profit accounts / conversion / transformation milestones

•       S&OP accuracy

•       Funnel adequacy (evaluation / escalation / action)

•       Marketing launch tracking (milestone achievements)

•       Profit / profitability

•       Business Case ROI / Marketing Plan ROI

•       Revenue development vs Plan

•       SG&A / R&D total cost development vs plan

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

§  Advanced understanding of the IVD business sector is required.  Hemostasis/Hematology experience is desirable but not required.

§  15 years of successful experience in medical technology/diagnostic sector as a marketing/business leader.

§  Preferred: Commercial (Sales) experience at some point during career. It is desirable that the candidate has “carried a bag” at some point and understands the needs of the field sales team.

§  Strong driver with proven change management and team development experience

§  Demonstrates and applies advanced knowledge of concepts, practices, and procedures for managing complex marketing projects

§  Has deep experience in market launches and successful commercialization of new platforms / products.

§  Excellent knowledge of the medical device market and the healthcare environmental changes.

§  Demonstrates full understanding and application of management approaches for work direction, motivation, and performance management.

§  Experienced managing multiple exempt-level employees and/or other managers.

§  Demonstrates significant knowledge of organization’s business practices and issues faced to the successful completion of complex assignments and problem resolution

§  Objection handling and conflict resolution skills

§  Excellent written, presentation and oral communication skills

§  Strong intra-organizational and external contacts, including within function, domestic, global business unit, external vendors and key customers. 

§  Strong business acumen, analytical and strategic thinking required Capacity to manage cross functional initiatives

§  Relentless, Reliable, and Entrepreneurial attitude

EDUCATION

MBA or Masters in a related field / BS in related discipline, or advanced degree, formal business qualifications an advantage.

COMPENSATION

The compensation package will include an attractive base salary, cash bonus and equity, based on qualifications.

The pay range for this position is $232,000.00 - $319,000.00 annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. The annual incentive target is (35%) of base pay.  Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.   Details regarding our benefits can be found here: https://benefitsatshs.com/index.html

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://jobs.siemens-healthineers.com/careers

If you wish to find out more about the specific division before applying, please visit: https://usa.healthcare.siemens.com/about.

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As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.