E-Commerce Manager

Description

Segment: Marketing

Hire date: Immediate

BUSINESS

Who are we?

Silipint Inc is a fast-growing manufacturer and seller of patented silicone drinkware in its own unique category.

What are we about?

At Silipint we operate, and are all held accountable, for our actions. We act with the best effort, and intention, for the business, and our co-workers. Anything less than our best effort is not considered an acceptable contribution to our culture. The foundation of the Silipint culture is built on:

• Trust – We act with integrity, honesty, and fairness.
• Respect – We value a safe, and cooperative work environment where individuals actively listen to each other’s ideas and grow through open communication.
• Accountability – Individuals are empowered to perform their jobs, and are held accountable for their actions, as the company is to its profitability.
• Excellence – We value working together to provide the highest quality product and services.
• Balance – We seek stability between having productive professional careers and rewarding personal lives.

ROLE OVERVIEW

We are seeking an E-commerce Manager to lead our growing business headquartered in Bend, Oregon. Since e-commerce is key driver of growth at Silipint, this is an incredible opportunity to significantly impact the success and trajectory of a unique consumer goods company.

The E-commerce Manager will develop, orchestrate, and execute an integrated, digital channel strategy. Built around measurement and performance, this strategy is rooted in data and crafted to drive our B2C revenue and online branding goals. The E-commerce Manager will be responsible for creating and executing on an annual e-commerce budget. He/she will be responsible for all weekly, monthly, and annual reporting to senior leadership and the ownership group. He/she will also manage a consumer service function. The E-commerce Manager will work closely across departments, with external partners, and with our in-house team in order to execute our vision and build our brand.

Core Deliverables:

Strategy

• Annual E-commerce plan for fast growth, omni-channel consumer goods brand
• Content calendar that hits revenue targets and achieves brand storytelling objectives
• Brand specific “fly-wheel” framework with segmented consumers and KPIs

Revenue & Profitability

• Annual, quarterly, and monthly revenue projections
• Performance marketing plan that demonstrates strong ROAS
• Website optimization approach that delivers increased conversation rate
• Plan for improving channel contribution margin

Online Consumer Experience

• Improved online shopping journey and overall purchase experience
• Specific program plan to improve post purchase experience
• NPS metric implementation and improvement plan
• Plan for improving channel contribution margin
• Staffing plan and management of Consumer Service function

Online Support for Brand & Product Initiatives

• Seasonal product updates to website
• Support program for key marketing initiatives on website and other online properties
• Integrated capabilities for B2B portals on www.silipint.com – customization and wholesale
• Enhanced new product commercialization testing program

Reporting

• Weekly, monthly, quarterly, annual revenue to plan variance report
• Monthly “Fly-wheel” friction point summary
• Evolved monthly E-com KPI report

Requirements

QUALIFICATIONS

• Digitally and technically savvy
• Bachelor’s Degree in related field, Master’s Degree preferred
• At least 4 years experience managing e-commerce websites and digital marketing initiatives
• Adept at working across an organization to achieve strategic goals
• Able to develop clear and concise communication plans targeted to multiple levels of an organization
• Versed in Shopify, Facebook / Instagram advertising, SEO & SEM, and email marketing tools
• Proficient in using Google Analytics to measure performance and create reports
• Proficient in Google Data Studio, or similar data analysis / visualization tools.
• Demonstrated experience in budget planning & managing annual budgets

IDEAL QUALITIES

• You are energized by a positive work environment
• You thrive on collaboration
• You are strengthened by a challenge
• You have a relentless passion for exceeding consumers expectations
• You are driven by results and enjoy the journey of continuous improvement
• You champion process but know when to be agile
• You are organized and have great attention to detail
• You can effectively communicate complex concepts to senior leadership

COMPANY PERKS

• Start date: immediately
• Competitive salary based on experience
• Healthcare
• Retirement options
• PTO paid holidays
• Parental leave
• Fun, energetic team that thrives on collaboration and getting outside
• Located in the outdoor mecca of Bend, Oregon
• Relocation offered for the right candidate!

This is a unique opportunity to join a small team at a company that is quickly growing and evolving. Significant potential for growth.