Product Marketing Manager Aviation

Overview

PURPOSE

This role leads the product marketing activities for some of the most exciting products within SITA’s Aircraft division. Acting between Product, Marketing, and Sales, the Product Marketing Manager primary mission is to get new products and features to market and help them grow.

ABOUT THE JOB

As Product Marketing Manager at SITA’s Aircraft business, you will contribute towards developing our portfolio and its successful positioning in the marketplace, creating messages that speak directly to the aspirations of our customers. You will provide marketing leadership and support in identifying, planning, and implementing activities that address the market opportunities and the product strategy, helping to achieve our business goals.  

As a vital member of the Product department, you will partner with Product Managers, Sales, and Customer Success teams to understand customers’ needs and become the customer’s overarching voice. You will develop solid market intelligence to help launch products and features that fit customers’ use cases and work closely with other Marketing departments to implement successful growth strategies across multiple channels.

You will advocate for your portfolio, own the product’s messaging and go-to-market, and be a key sales enabler, helping to convey the products’ positioning internally and externally. This role will allow you to build and sustain excellent relationships with a multicultural cross-functional team to develop impactful marketing activities. 

WHAT YOU WILL DO

• Value Proposition Mastery: Develop and refine your products' value proposition, messaging, and positioning across relevant markets.
• Go-to-Market Leadership: Own the go-to-market strategy, planning, and cross-team execution for new products and feature releases.
• Creative Content Development: Use your product expertise and stellar writing skills to create marketing and sales enablement materials, including presentations, case studies, and demo videos.
• Market Intelligence Maven: Provide market intelligence by conducting market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
• Collaborative Innovation: Partner with product, marketing, sales, and customer success teams to find new product/market fit opportunities that help shape the product roadmap.
• Multi-Channel Impact: Deploy successful product marketing strategies across multiple channels to support growth, including digital campaigns and industry events.

ABOUT YOU

• A few years of proven successful experience in a tech product role spanning product marketing or management. We don’t get stuck on the exact number, but we expect you to bring relevant baggage.
• Experience in an IT company in aviation or related industries.
• Demonstrated ability to launch and grow new products in a complex, fast-paced environment.
• A solid understanding of product/market fit concepts, product marketing strategies, and sales enablement.
• Experience in creating compelling marketing collaterals for technical products.
• Willingness to stretch from strategic thinking to execution details to drive exceptional business results.
• Solid project management and cross-functional collaboration skills.
• Excellent communication and writing skills.
• Ability to work effectively in diverse and virtual teams.
• A bachelor’s degree. A master's or MBA degree is a plus.
• Fluent in English, both written and spoken.

What we offerSITA’s workplace is all about diversity: many different countries and cultures are represented in our workforce, and colleagues who’ve been working here for decades collaborate with those just out of college and early in their careers. SITA is a place of change and constant improvement, where we're always pushing ourselves to find better ways of doing things: smarter, quicker, easier, for us and our customers and for their customers too.

And we offer all the good stuff you’d expect like holidays, bonus, flexible benefits, medical policy, pension plan and access to world class learning.

Welcome to SITASITA is the world’s leading specialist in air transport communications and information technology. We don’t just connect the global aviation industry. We apply decades of experience and expertise to address almost every core business, operational, baggage, and passenger process in air transport.

We design, build, and support technology solutions all with one vision to create easy air travel every step of the way. As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe. Are you ready to explore the opportunities?