UX Manager

Company DescriptionSiter-Neubauer & Associates is currently conducting a search for UX Manager: The Employer is the world's leading source for outdoor goods, hunting equipment, gunparts and survival gear. They are family owned business that has been in existence for over 75 years. Job DescriptionThis position is responsible for overall user experience with the Employer's family of E-commerce websites by creating and maintaining state of the art online user experience leading to increased conversion or customer engagement among the family of sites. The UX manager is also responsible for the UX strategy and execution for all display platforms including desktop, tablet and mobile.  Principal Duties and Responsibilities  Operational User Experience Monitors customer patterns through the use of analytical tools and identifies conversion opportunities. Compares customer patterns to best practices  Using customer profiles, organizes site content to reflect best practices in customer segment online shopping behavior  Stays abreast of emerging web technologies and evaluates against the Employers' experience  Works with web developers, software providers, and all external partners to implement and test data and website enhancements  Responsible for navigational and interaction design of the websites, mobile sites and other digital formats in accordance with brand guidelines and e-commerce design best practices Drive usability testing plans and execution with 3rd party partners  Website Integrity Determines whether to add or change content, images, categories, video, media Works with Director of IT, hosting providers and web developers to identify, troubleshoot and resolve website security issues Identifies ways to optimize content to amplify user experience and provide better content Assures that all site pages and paths are highly usable and offer a seamless experience   Merchandising Liaison Coordinates with internal merchandising team to actively promote key products based on numerous factors Leverages site merchandising software to optimize conversion and user experience Reviews purchasing behaviors by customer segments and identifies ways to better serve the customer through technology  Research & Analysis Oversees various research projects such as: SWOT analysis  Analysis of competition  Market identification  User Polls  Customer feedback quorums  Monitors we sites of competition and performs SWOT analysis and takes appropriate actions Participates in evaluating the effectiveness of training content by analyzing customer behaviors.  Analyzes trends and identifies most common questions, customer behaviors, etc.  Provides reports on trends an findings to Director of E-Commerce  Strategic Responsible for delivering exceptional user experience that differentiates the Employer within the industry Works with Director of E-Commerce to conceptualize and execute all user experience and customer facing enhancements and establish priorities for the road-map to the family of websites  Creates a unique customer perception of the Employer from its competitors through a positive online experience  Works with customers and potential customers to identify needs and opportunist to improve user experience through gap analysis  Develops, approves and executes plans to successfully promote the Employer's brands to drive sales  Participates in incorporating websites of acquired businesses into the Employer's family of websites  Leads the development & consistent execution of navigation and interaction design standards   Leadership Works and negotiates in collaboration with other related functional groups, such as IT, marketing, graphics, merchandising departments, contact center, Gun Tech and outside agencies and advertisers. Demonstrates strong communications and interpersonal skills, a customer service orientation and the ability to implement projects in a team-oriented environment  Demonstrates a willingness to learn and work hands-on with other technologies Hires, leads and mentors team of interaction design and information architects  Coordinates work utilizing administrative, project management and relationship management skills  Collaborates with marketing and site merchandising to prioritize work in accordance with business needs such as marketing events and product launches  Takes the lead on special projects or cross functional teams as needed  Evaluates and manages 3rd party design & usability partners and agencies  Partners with analytics team to understand site behavior patterns and make data driven design decisions  Educates and evangelizes member-centric design principles across the organization Partners with traffic manager to assign resources for all incoming work  Partners with e-commerce leader to establish priorities for and roadmap for site design improvements  Administrative/Miscellaneous Provides reports on trends and findings to Director of E-Commerce Tracks and reports web metrics including:  Page conversion by product and category  Content accuracy Project completion Etc.  Tracks and reports website response and up time Product taxonomy  Responsible for ensuring best representation of product categorization and organization in user friendly structure  Maintains product taxonomy across family of websites QualificationsKnowledge and Experience Bachelor's degree in Marketing, Advertising or related discipline 5 Years web optimization, online marketing or merchandising experience with an online retailer  Knowledge and experience with online analytical and reporting tools (Omniture preferred)  Knowledge and experience in a customer focused business including best practices for merchandising and sales  Knowledge and experience "closing a sale" in the online experience  Knowledge and experience building a business plan  Business Acumen  Targeted Marketing Experience  Vendor Management Experience     Skills Strong analytical and problem solving skills Project and Time management skills  Strong communication and presentation skills  Organizational skills Additional Information