Account Group Director, Ticketed Events & Live Experiences

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway, MJ the Musical and The Metropolitan Opera, seeks an Account Group Director to play a key role in developing and overseeing the marketing and advertising plans for our growing roster of ticketed events, Attractions, Sports and Live Experiences. This role will report to the Managing Partner and will be responsible for building the client relationship and facilitating communication and workflow within our internal team. The selected candidate will demonstrate an understanding of the advertising landscape, digital space and developing technologies.

What You’ll Do

In this role, you’ll be expected to...

Be the strategic thought leader and oversee all aspects of marketing for our Attractions, Sports and Live Event clients to support them in driving ticket sales.

Have a strong understanding of traditional advertising, digital advertising, analytics and the best practices in driving ticket sales through paid media efforts.

Carve out time to meet new people (networking, conferences), and nurture new relationships to secure new opportunities

Develop financial reporting and projections, as well as maintain client budgets in collaboration with our internal team

Work in concert with the internal team to develop a strategic marketing plan for our clients that provides win-win solutions for the client and the agency and then oversee the execution of that plan

Collaborate with the Media Planner/Director and Creative Director to bring marketing strategy and client perspective to the table

Work in collaboration with Media, Search, and Creative teams to ensure messaging, targeting, and reporting are in lock step with campaign objectives and client needs

Bring problem-solving ideas and capabilities to the team

Provide forward-thinking awareness and actions in collaboration to ensure that the team is anticipating client/campaign needs

Act as main point of contact for client concerns, questions, and general updates

Present at in-person and virtual client meetings and attend client events as needed

Work with Project Manager to ensure production jobs are proceeding according to plan

Oversee the hiring process for all roles that will report into you in the future

Manage, nurture and develop all future roles that report to you

Our office is located in midtown Manhattan and we are currently working in-office three days per week.

Requirements

10 years of relevant marketing, agency, and/or digital experience

Experience working for/with large Entertainment brands

Superior attention to detail and time management skills

Demonstrated ability to build rapport with colleagues and clients

Strong communication and collaboration skills

Positive attitude and collaborative mindset

Benefits

We offer a competitive base salary and a range of benefits and perks:

Salary range: $130K - $150K, commensurate with experience

Health care plan (medical, dental and vision)

Retirement plan with employer match

Life and disability insurance

Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays

Paid family leave

Cold brew coffee, snacks and fresh fruit

Wellness resources

Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like the NFL, WICKED on Broadway, The Metropolitan Opera, Cirque du Soleil, and many other top attractions in NYC and around the country.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.