Sr. Digital Marketing Manager

Celebrating 20 years of excellence, SkinSpirit is a top destination for aesthetic skincare and body—with over 38 locations nationwide. Our highly trained experts are the best in the industry—renowned for personalized service delivering safe, effective, medically-proven treatments and optimal results. SkinSpirit is here to ensure you find joy in your skincare journey and happiness in the results you’re looking for. 

We thrive in a people-first culture with an authentic emphasis on wellbeing. As we grow, we reinforce the integrity of our unique culture by leading with love and an unparalleled passion for what we do. We offer world-class training and education. And as industry leaders we’re always innovating—bringing state-of-the-art equipment and services to our clinics. Join the SkinSpirit experience!

We offer a competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team. We also offer paid holidays and a 401k plan with a company match program. For full-time employees we offer Medical, Vision, and Dental insurance.

Position Overview:
The Senior Digital Marketing Manager will play in instrumental role in SkinSpirit’s national growth. As the leader of digital channels, this role will be responsible for maximizing opportunities across the customer journey. This includes leading the advertising strategy and budget, managing key channels, and directing reporting and analytics. This position reports to the Director of Marketing and partners with key external vendors.

What You’ll Do:

• Manage SkinSpirit’s lifecycle marketing strategy ensuring digital opportunities are maximized and performed in coordination with offline channels
• Lead advertising strategy and manage agency partners to execute tactics across channels, including but not limited to Paid Search, Paid Social and other multi-channel campaigns as relevant
• Manage digital marketing budget allocation to maximize our return on investment while meeting acquisition targets
• Lead the digital reporting and analytics strategy to illuminate and maximize opportunities across the consumer journey. Create and maintain marketing dashboards and campaign performance reports using tools like HubSpot and Google Analytics
• Ensure best-in-class website performance that promotes strong traffic growth, lead generation and on-site conversion. Collaborate with external agencies, including a SEO vendor, to hit performance targets 
• Expand A/B testing strategy across channels and funnel insights to key internal stakeholders
• Collaborate with cross-functional teams to support advertising efforts and identify opportunities to amplify organic initiatives
• Assist with other duties and special projects as assigned 

• Bachelor’s degree in related field or equivalent work experience required
• 7 years relevant experience in digital marketing and/or paid media planning and execution
• Strong analytical skills with the ability to interpret and provide insights on data
• Diverse knowledge of digital marketing concepts and platforms
• Proficient with reporting and data tools, including HubSpot and Google Analytics
• Proficient with SEO, SEM and paid search platforms
• Desire to implement ongoing A/B testing strategy
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions
• Strong project management and organizational skills; able to manage several initiatives and priorities at one time
• Proficient in Microsoft Office, with advanced knowledge of Excel

• Prolonged periods of sitting at a desk and working on a computer 
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear 

Compensation Range: $110,000 - $140,000*

*Compensation will be determined based on a candidate's skills, experience, location, etc.

Notice for Applicants: SkinSpirit participates in E-Verify; To learn more please visit E-Verify.gov - Employee Rights and Responsibilities

SkinSpirit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We seek to hire on the basis of merit, competence, performance, and business needs.