Email Marketing Specialist

Are you an email marketing professional looking to join a fast-growing company with a history of success? SLE Technologies, Inc, has been in business for over thirty years and continues to grow and expand. With four acquisitions and a new start-up in the last two years, we are looking for a variety of employees to grow with us.

SLE is a leading provider of innovative and high-quality automotive and heavy-duty vehicle repair equipment. As the exclusive distributor for the heavy-duty market leader, Stertil-Koni, we serve various recession-resistant customers in the municipal, government, and education segments. Our commercial and construction divisions work with the biggest customers in the automotive dealership market - providing daily maintenance, installing new equipment, and equipping entire service centers.

Overall, we cover six states in the Midwest from our four locations in Indiana, Kentucky, Missouri, and Wisconsin (with additional territories in Ohio and Illinois).

Daily, we sell and service automotive in-ground and above-ground lifts, mobile column lifts, fluid pumps, tanks, reels, exhaust removal systems, air compressors, refrigerant dryers, waste oil heaters, wheel service and alignment equipment, detail equipment, and an array of hydraulic equipment.

We are seeking an experienced and creative Email Marketer to develop, execute, and optimize our email marketing campaigns. The ideal candidate will have a strong understanding of email marketing best practices, a knack for crafting compelling messages, experience with database management and API integrations, and the ability to analyze performance metrics to drive improvements. As an Email Marketer, you will play a crucial role in nurturing B2B and B2C customer relationships, increasing engagement, and driving conversions through effective email communication.

Key Responsibilities:

Campaign Strategy & Planning:

• Develop and execute email marketing strategies that align with overall marketing objectives and business goals.
• Create detailed campaign plans, including target audience segmentation, messaging strategies, and promotional calendars.

Content Creation & Management:

• Design, write, and edit engaging email content, including promotional offers, newsletters, and product announcements.
• Collaborate with graphic designers and content creators to produce visually appealing and on-brand email templates.

Audience Segmentation & Targeting:

• Analyze customer data from multiple sources to identify target segments for personalized email campaigns.
• Develop strategies for effective list management, including growth, segmentation, and cleansing.

Campaign Execution & Optimization:

• Launch, manage, and monitor email campaigns using marketing automation tools (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• A/B test subject lines, content, and design to optimize open rates, click-through rates, and conversions.

Performance Analysis & Reporting:

• Track and analyze email campaign performance using key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Provide regular performance reports and actionable insights to improve future campaigns.

Compliance & Best Practices:

• Ensure all email marketing activities comply with legal regulations (e.g., CAN-SPAM Act, GDPR) and industry best practices.
• Stay updated on email marketing trends, tools, and techniques to maintain a competitive edge.

Cross-Functional Collaboration:

• Work closely with other departments (e.g., Sales, Product, Customer Service) to ensure email campaigns support overall business initiatives and address customer needs.
• Coordinate with external partners and vendors as needed for campaign execution and performance optimization.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: Minimum of [3] years of experience in email marketing, digital marketing, or a similar role.

Skills:

• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Klaviyo).
• Strong writing and editing skills with a keen eye for detail.
• Experience with A/B testing and data-driven decision making.
• Familiarity with HTML/CSS for email design and troubleshooting.
• Experience leveraging multiple data sources, including CRM platforms, to build targeted audience files.
• Knowledge of email marketing best practices and compliance requirements.
• Strong analytical skills with the ability to interpret performance metrics and provide actionable insights.
• Excellent project management and organizational skills.

Preferred Qualifications:

• Certification in email marketing or related fields (e.g., HubSpot Email Marketing Certification).
• Experience with CRM systems and marketing automation tools.
• Knowledge of advanced segmentation and personalization techniques.

What We Offer:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career advancement.
• A supportive and collaborative work environment.

For more information on SLE, please check out www.sletechinc.com or www.iaequip.com.

Job Type: Full-time

Pay: $49,500.00 - $60,456.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing automation: 3 years (Preferred)

Ability to Commute:

• Maxwell, IN 46154 (Required)

Work Location: In person

Salary : $49,500 - $60,456