Senior Lifecycle Marketing Manager

Small Door is searching for a Senior Lifecycle Marketing Manager to join our growing Growth and Marketing team. We’re looking for an analytical marketer with 5 years of experience in driving outcomes using owned communications. You will own the strategy and execution of our email, SMS, and in-app notifications to maximize customer experience, acquisition, and retention.

What you’ll do

• Identify and implement opportunities across acquisition, retention, and customer experience including: capturing and converting leads into members, increasing revenue per member, improve practice to member communications, reducing churn, and increasing referrals
• Own email marketing campaigns and user journeys end-to-end, including building them
• Owning A/B testing roadmap and continually optimizing ongoing communications
• Implement, monitor, and continuously improve our email automations; troubleshooting when necessary
• Work with our team to develop and refine a consistent voice and experience across our customer facing communication
• Ideate and own email/CRM/text content strategy and development (e.g seasonal crm emails, learning center topics)
• Develop and implement strategies to improve member segmentation and associated communication
• Ensure seamless communication related to the practice/appointment experiences (invoices, appointment reminders, vaccine reminders, cancellation process, etc.)
• Work with data and engineering teams to ensure accurate CRM data
• Collaborate across product, growth, marketing, design, operations, and medical teams to create the most compelling experience for members

Who you are

• 5 years in a similar role (Lifecycle, CRM, Email, Retention)
• Experience selecting, implementing, and utilizing email/CRM/SMS software
• Experience analyzing performance via excel and other data visualization tools
• Experience developing email, SMS, and in-app journeys 
• HTML and CSS email coding proficiency; able to write basic conditional statements using Handlebars syntax, and use JSON test data to verify the accuracy of dynamic fields
• Comfortable with cross-client email coding best practices, including mobile email optimization and responsive email builds
• Experience writing copy specifically for emails
• Able to flex between doing “no task is too small” approach and thinking “bigger picture - where can we go” that will scale with the brand
• Excellent spelling, punctuation and grammar with laser-focused attention to detail 
• A team player who communicates candidly and proactively with team member

What you'll get

• Competitive salary
• Equity ownership
• Health, dental vision insurance
• 401K (plus 4% company match)
• Upward mobility and growth opportunities
• Generous paid-time off, parental leave, and company wide holidays
• CitiBike membership, HealthAdvocate membership, One Medical membership, WageWorks commuter benefits, subsidized Class Pass membership
• Discounted veterinary care for your loved ones
• An opportunity to make a real impact on the people around you
• A collaborative group of people who live our core values and have your back

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