Snow Farm’s
Marketing Manager
Position Listing
Description:
Nestled in the hills of Western MA, Snow Farm: The New England Craft Program, (), a residential, non-profit craft school that welcomes over 1,100 adult and high school students to its campus in Williamsburg each year, is seeking an experienced and enthusiastic marketing manager who has a proven track record to actively oversee and manage marketing, communication and promotion of Snow Farm’s programs and events.
The Marketing Manager will strategically utilize a non-profit’s unique position and resources to increase awareness, acquisition, engagement, and monetization of all of Snow Farm’s vibrant craft/fine arts programming which includes 200 workshops, independent and winter residencies, a 4-week High School Summer camp, access programs such as Work Study and Workshop Access, and our fundraising event, The Seconds Sale. As a non-profit organization, Snow Farm maximizes a multi-platform marketing strategy with a strong emphasis on digital marketing to support over $1.5 m in earned income.
KEY RESPONSIBILITIES
Website Experience Optimization
Ensuring Snow Farm’s website offers a seamless and engaging user experience, with updated and relevant content and images, optimized navigation, and fast loading times. This includes collaborating with web developers and designers for necessary updates and improvements including preparing for the annual registration launch of over 200 workshops in January.
Email Marketing
Designing and executing email campaigns via Constant Contact that nurture leads, engage customers, and drive conversions. Responsibilities include managing email lists, segmenting audiences for targeted campaigns, and analyzing and optimizing for campaign effectiveness. Marketing & Development Assistant supports this area.
Analytics and Reporting
Utilizing analytics tools to track the performance of digital media activities, including social media engagement, email campaign metrics, website traffic and user behavior, and community engagement levels. Using these insights to inform future strategies and report on ROI.
Increase Social Media Engagement in Defined Communities and Target Audiences
Oversee engagement on all social media platforms to meet Snow Farm’s marketing and fundraising budgetary goals and objectives (Facebook, Instagram, YouTube). Work with Marketing Assistant to generate content ideas and evaluate data.
Increase Awareness of Events and Programs
Maintain and update content on Snow Farm’s Drupal website www.snowfarm.org, including event listings, program descriptions, and compelling imagery. Write and distribute event and program descriptions to media outlets. Create and maintain a content library of digital assets for promotional use, including images, artist biographies, program descriptions, web link. Support Development and Fundraising campaigns and events, including Annual Appeals, and Annual Seconds Sale fundraiser.
Manage the Snow Farm Brand
Responsible for editorial direction, design, production, and distribution of all Snow Farm’s publications.
Coordinate media interest in Snow Farm and ensure regular contact with target media and appropriate response to media requests; this position is Snow Farm’s main representative with the media.
Manage branding graphic assets including fonts, logo, images, brochures, etc. Contract with photographers to have relevant professional images to represent our brand. Manage the use of branding materials and writing/copy editing to unify messaging across print, email, web, social, and traditional media channels by staff.
This position reports directly to the Executive Director and manages a full-time Marketing & Development Assistant. Candidates work on premises with occasional work on nights and weekends for special events. Some remote work is available.
IDEAL CANDIDATE
Qualifications:
How To Apply:
Interested candidates should submit their resume and cover letter to: maryjom@snowfarm.org.
Snow Farm is an equal opportunity employer and values a diverse community. We welcome and value people of different backgrounds and outlooks, and we treat everyone with respect.
Apply by: April 5, 2024
Full time/Non-Exempt
Salary: $56,000 - $62,000 annual salary commensurate with experience. Benefits include: paid vacation, holidays, and sick days; $2,000 in health reimbursement. Staff members enjoy home cooked lunches May-Oct and free/reduced workshops!
Job Type: Full-time
Pay: $56,000.00 - $62,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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