Senior Content Strategist

ROLE DESCRIPTION

The Senior Content Strategist is a pivotal role at Socialfly, combining a love for consumer engagement with a mind for strategy and an innate digital curiosity. Those successful in this role are self-starting social enthusiasts, able to truly hear a client’s feedback and present them with the perfect solution. Relationship building is key as a Senior Content Strategist, able to understand and evaluate difficult client conversations with their Account Supervisor and/or Associate Director, and brainstorm solutions. A willingness and eagerness to provide assistance to team members is admired and a desire to mentor the junior team is applauded.

RESPONSIBILITIES

Strategy & Content

• Strategic content lead, responsible for ongoing brainstorms and leading the development of editorial content calendars with a creative counterpart;
• Responsible for copywriting across all client content calendars, with support from a Community Manager when necessary;
• Scheduling and publishing of all organic content through HeyOrca; 
• Building and moderating evergreen query streams in Sprout Social across all clients, identifying relevant hashtags and keywords to conquest; 
• Overseeing the creation and maintenance of each clients’ Response Matrix, in collaboration with the Community Manager; 

Research, Performance & Analysis

• Responsible for developing performance reports per client (e.g.: monthly, quarterly, etc.), tapping into the full suite of tools to tell a brand story with actionable insights and learnings; 
• Regularly review hashtag performance in Hashtastic, tailoring your content strategy based on data and performance; 
• Regularly researching consumer and industry insights, informing your content strategy through data and metrics;
• Responsible for presenting reports and insights to clients, comfortable answering hard questions and able to effectively communicate numbers into actionable recommendations;

Account & Project Management

• Participate on prioritized client calls, sometimes leading when AD/AS is unavailable, taking notes and succinctly recapping the meeting via an email for the client following the meeting;   
• Responsible for curation of client call agendas, tapping all relevant teammates (e.g.: Influencer, Paid, Creative) to provide the agenda to the client in advance of the meeting time; 
• Frequently review Asana projects and continually hit assigned deadlines, adding new tasks and assisting AD/AS in keeping all teams on deadlines;
• Work with AD/AS on project timelines, ensuring interdepartmental briefings are held, working with Paid Media, Influencer and Creative divisions to deliver best-in-class marketing strategies;
• Collaborate with pod’s buyer to execute boosting initiatives, able to understand the methodology of media buying with an eagerness to learn paid media;
• Develop industry POVs for platform enhancements, emerging ad units, etc.;

REQUIREMENTS

• 3-6 years social media/digital marketing experience 
• Experience working with presentation software such as Google Slides, Keynote and PowerPoint is necessary
• Previous experience working in a fast-paced environment is necessary and agency experience is preferred
• Expert working knowledge of all social media platforms and analytics tools 
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus
• Bachelor's degree or equivalent experience in a related field.