Manager, Content Evangelist

Company Overview:
Founded in 2012, Socure is the leading provider of digital identity verification and fraud solutions. Our predictive analytics platform applies artificial intelligence and machine learning techniques, with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet, to verify identities in real-time. We have more than 750 customers across the financial services, online gaming, telecom, healthcare, gig economy, and e-commerce industries, including four of the top five banks, seven of the top 10 credit card issuers, top MSBs, multiple tier-one payroll providers, the top credit bureau, and over 100 of the largest and most successful fintechs such as Varo Money, Public, Chime, and Stash. We are a Series E stage company, back by the world's best investors, including Accel, Bain Capital Ventures, T. Rowe Price, Tiger Global, Scale Venture Partners, Commerce Ventures, Citi Ventures, Wells Fargo Strategic Capital, Capital One Ventures, and others.

Our trophy case includes numerous industry awards and accolades, including being named one of Forbes America’s Best Startup Employers 2021, being recognized on CB Insights’ Fintech 250 list, being ranked #70 on Deloitte’s Technology Fast 500™, getting listed as a Gartner Cool Vendor, and winning Finovate’s Award for Best Use of AI/ML, to name a few!

The only way we can further our mission of becoming the single, trusted source of identity verification and eliminating identity fraud is by building the best team on the planet. This is where you come in!

The Role:

We are looking for an experienced Content Evangelist to amplify Socure’s message and content artifacts into third-party channels to increase brand and product awareness, and to drive demand generation. In this role, you will own the process of taking Socure owned and earned content and distributing it to publications, websites, user groups, discussion forums, social media channels, and other avenues that help increase the reach of our brand and message. You will do this primarily through organic means, but will also work on paid content opportunities as well. The ideal candidate will be skilled at building relationships, repurposing content, aligning business goals with content marketing priorities, and analyzing performance and making decisions that maximize effort. 

You will report directly to Patrick Flanders, Sr. Director & Head of Content Marketing.

What You’ll Do:

• Partner with the head of content marketing and wider marketing team to build and execute a content amplification strategy for both existing and planned content. 
• Manage a curated list of third-party websites, publications, discussion forums, social media, influencers, and other channels. Develop relationships with channel owners and be an expert and submitting Socure content.
• Identify opportunities for Socure’s content team to develop assets for certain publications or for specific themes and topics.
• Repurpose existing content to meet requirements for new opportunities. 
• Strategize a content distribution plan for different personas, various pipeline stages, and for based on product specifics.  
• Partner regularly with SMEs across various departments (Product, Sales, Marketing, Data Science, Growth) to identify technical and business channels optimized to drive awareness of Socure’s solutions.
• Track, analyze, and report on content amplification efficacy and conversion.
• Identify and execute on new channels where Socure should have more of a thought leadership presence.

What You’ll Bring:

• First and foremost, you understand how to tell a story through content. You’re able to identify where Socure’s desired audiences spend time, and can craft and execute strategies to propagate content effectively in those channels.  
• 3 years of relevant work experience (research, brand marketing, content marketing, digital marketing), in a B2B SaaS environment.
• Self-starter mentality: ability to self-educate, build a strategy, communicate that strategy to get stakeholder buy-in, and execute.
• Exceptional copywriting and editing skills, with a strong attention to detail.
• Excellent relationship skills.
• Strong project management skills and ability to work in a fast-paced, deadline-driven environment. 
• Experience analyzing and leveraging data and metrics to measure audience impact.
• Capable of creating technical content for a variety of different mediums (blogs, videos, etc).
• Excellent verbal and written communication skills.
• Nice to have: Experience with content creation for data science and machine learning-driven platforms.
• Nice to have: Domain expertise in fraud, identity, payments, etc.

Perks & Benefits:

• Competitive base salary
• Equity - every employee is a stakeholder in our upside
• Medical, dental and vision benefits for employees and their dependents
• Parental leave and fertility support
• Flexible PTO
• 401K with company match
• Stipend to supply your home office
• Annual professional development stipend

A Message on COVID-19:

Socure's number one priority is to safeguard the health and well-being of our team members, our families and our communities. During this unprecedented time, we are closely monitoring COVID-19 developments and updating our response plan quarterly. We are regularly soliciting feedback from our employees to help inform our return-to-office strategy. For our team members who loved going into the office, we are looking forward to meeting once again! But until then, we are striving to ensure that Socureans have the resources and support they need to excel from home. This includes a work-from-home stipend so you can build your home office and fun, virtual events so you can continue to feel connected to your coworkers.

We are an equal opportunity employer and value diversity of all kinds at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.