What are the responsibilities and job description for the Graphic Designer position at Sokal?
Basic Functions & Scope
The primary function of this position is to conceptualize and design art, including but not limited to print ads, direct mail, e-marketing, web banners, and websites for a set group of clients. Graphic Designers will work closely with the Account Coordinator Department and Design Team Manager to complete approaching deadlines. The ideal candidate will be proficient in Adobe Creative Suite and have experience developing logos from concept to creation.
This is a hybrid position based in the Raleigh office.
Position Responsibilities
Design Theory
- Express desired moods and themes through accurate usage of color theory
- Integrate proper typography for smooth and easy-to-understand graphic display
- Develop strategic layouts that incorporate all necessary information
- Perform simplistic to complex photo manipulation using required software platforms
- Create necessary illustrations for advertisements
Proofing
- Review the copy, correcting any grammatical and/or spelling errors
- Troubleshoot and resolve output errors that occur once a file has been converted, such as faulty layouts, unexpected font alterations, etc.
- Address any mistakes in how the offer is written (ex. Save up to $35,000 off MSRP)
- Ensure that the image accurately represents the given text (ex. A Civic Deal displays a Civic car, not a Corolla)
Technical
- Follow provided graphic specifications, using an understanding of various advertising mediums to achieve the best viewing results
- Export file using proper file type and file size, as well as other project-based parameters
- Develop increasing competency, both in implementation and editing, various software platforms, such as Adobe Creative Suite, HTML, CSS, etc.
Communication
- Recognize and request any missing information from jobs provided by Account Coordinators
- Collaborate with other members of the Design Team throughout each step of the creative process
- Effectively communicate technical information to non-technical audiences
- Willingness to ask for assistance from other team members when needed
Project File Organization
- Develop documents that are free of superfluous items such as unnecessary layers, pasteboard clutter, unused eblast images, etc.
- Review all InDesign files, checking for up-to-date server-based links
- Ensure that all national logos and vehicle images are saved to corresponding server folders
- Maintain organized FTP folders
- Follow file naming conventions
Time Management
- Create and complete projects within the given deadlines
- Assist other designers with the workload to maintain a quick project turnaround
- Effectively prioritize multiple projects on a daily basis
Basic Qualifications
- Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
- Strong competence in Adobe Photoshop and Illustrator
- Ability and willingness to learn new software platforms
- Basic understanding of Dreamweaver a plus, but not required
- Ability to communicate technical information to non-technical audiences
- Strong written and verbal communication skills
- Good organizational skills along with excellent time management
- Proficient with Microsoft Office and Microsoft Outlook
- Strong proofreading and editing skills
- Demonstrated ability to problem solve and think critically
- Must be able to learn multiple software platforms such as AdWorks, Slack, Kin HR, Google Drive, and others
- Dedicated team player
Working Conditions
Graphic Designers are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more that 25lbs.
Job Details
- Full time
- Salary: $40,000-$45,000 yearly
Salary : $40,000 - $45,000
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