DIGITAL ADVERTISING SPECIALIST

Overview

The Digital Advertising Specialist is responsible for each client’s digital advertising strategy. This individual must then be able to analyze data to guide campaigns and content strategy.  The Digital Advertising Specialist handles the day-to-day operations of digital advertising for car wash clients. The candidate must be prepared for a fast-paced environment and be comfortable making decisions. 

Responsibilities

• On-boarding new car wash clients, setting goals, and setting up ad strategy 
• Creating Customer Journey and Ad Funnels 
• Planning and executing digital ad campaigns 
• Optimizing campaigns for max results 
• Measuring and reporting the performance of the campaigns to clients with monthly video report calls 
• Setting up a Facebook Business Manager Account and delegating access 
• Screen share support calls with clients to link accounts and delegate appropriate account access 
• Setting up Geo-Targeted Facebook Reach Campaigns 
• Setting up and Managing Google Performance Max and Local Search campaigns 
• Google analytics and pixel/tag-based retargeting for ad campaigns 
• Setting up and optimizing Google Business Accounts – Google My Business 
• Special projects as assigned 

Qualifications

• Efficient analytical and organizational skills. 
• Excellent critical thinking, writing, and verbal skills 
• 2 years of experience in digital marketing management (Display, SEM) 
• Candidate must be proficient with Google Ads, Google Keyword Planner, Facebook Ads, Facebook Business Manager. 
• Candidate must have experience w/ Google Analytics, Google Tag Manager and setting up Campaign Conversion Tracking. 
• A solid understanding of SEO factors that impact a site’s ranking potential, including quality content, keyword focus, URL structure, title tags, meta descriptions, [h] tags, image alt text. 

Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what’s next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us.

We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.

EEO Statement

Equal Opportunity Employer

Sonny’s is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.