Branded Sales & Marketing Manager

Role and Responsibilities 

Sales: 

• Assist in developing and implementing Sales Strategy: Create a comprehensive sales strategy that aligns with the company’s overall goals and objectives. This includes setting sales targets, identifying key markets, and formulating effective tactics to increase brand visibility and market share. 

• Lead Sales Team: Build and manage a high-performing sales team. Provide guidance, motivation, and support the sales team.
• Monitor Sales performances: Regularly analyze sales data and performance metrics to identify trends, opportunities, and areas for improvement. Implement corrective actions as needed to optimize sales performance. 
• Travel/Ride along: 3-4 days week (will vary) 
• Develop and Maintain Client Relationships: Cultivate and maintain strong relationships with key accounts, distributors, and retail partners. Collaborate with in-house graphic designer to create targeted sales campaigns that resonate with customers and drive sales. 
• Market Analysis and Intelligence: Stay on top of market trends, competitor activities, and regulatory changes within the cannabis industry. Utilize this information to make informed decisions about pricing, product creation, and market expansion. 
• New Business Development: Identify and pursue opportunities for expanding the company’s product reach and distribution network. Evaluate potential partnerships, collaborations, and acquisitions to accelerate sales growth. 
• Compliance and Regulations: Ensure that all sales activities comply with relevant cannabis laws, regulations, and industry standards.
• Reporting: Prepare daily and weekly recap reports on sales performance, market trends, and sales forecasts. Present these reports to the CEO and make data driven recommendations.
• Learn the brand guidelines, company ethos, cultivation practices, strains, and what sets us apart from other companies in the industry.

• Strategize with the CEO on monthly sales to promote a product. 

• Participate in weekly 1:1 meetings with the CEO prepared to discuss the following:

• Progress against monthly, quarterly, and annual sales goals
• “Successes” and “obstacles” from previous weeks’ efforts
• Daily recap emails to management and sales team including the following: what was accomplished that day, what the plan for the next day includes.

Marketing: 

• Assist in developing and executing marketing strategies to drive brand awareness, customer acquisition, and retention in the cannabis industry.
• Collaborate with cross-functional teams to develop and implement integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional advertising. 
• Conduct market research and analysis to identify trends, opportunities, and competitive threats in the cannabis market. 
• Manage the creation and production of marketing materials, including promotional materials, and digital content. 
• Oversee social media channels and engage with followers to build brand loyalty and community engagement
• Stay up-to-date on industry regulations and compliance requirements to ensure all marketing activities adhere to legal and regulatory standards. 
• Build and maintain relationships with key industry partners, influencers, and media outlets to enhance brand visibility and credibility.