Influencer Relations + Communications Specialist

Sonya Dakar Skincare is a renowned luxury corrective skincare brand dedicated to providing high-quality, natural products that promote healthy and radiant skin. We aim to empower individuals to feel confident and beautiful in their own skin.

We are seeking a passionate and innovative Influencer Relations Specialist to join our dynamic marketing team. As a key member of the team, you will be responsible for cultivating and managing relationships with influencers across various social media platforms, with a focus on driving brand awareness, engagement, and sales through organic content, affiliate partnerships, and our TikTok shop.

Responsibilities:

• Identify and research influencers within the beauty and skincare niche who align with Sonya Dakar's brand values and target audience.
• Develop and maintain a comprehensive database of influencers, including contact information, audience demographics, and engagement metrics.
• Cultivate authentic relationships with influencers through personalized outreach, communication, and ongoing engagement strategies.
• Develop influencer marketing campaigns that leverage organic content, affiliate partnerships, and TikTok shop integrations.
• Negotiate and manage contracts, partnerships, and collaborations with influencers, ensuring clear expectations and deliverables are outlined.
• Track and analyze performance metrics of influencer campaigns, providing regular reports and insights to optimize future initiatives.
• Stay updated on industry trends, emerging platforms, and best practices in influencer marketing, particularly within the organic skincare and TikTok space.

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience (2 years) working in influencer marketing, brand partnerships, or public relations, preferably within the beauty or skincare industry.
• Strong understanding of social media platforms, influencer ecosystems, and digital marketing trends, with a focus on organic content, affiliate marketing, and TikTok.
• Excellent communication and interpersonal skills, with the ability to effectively engage and build rapport with influencers.
• Strategic thinker with the ability to develop creative and innovative influencer marketing campaigns.
• Analytical mindset with the ability to interpret data and metrics to drive informed decisions.
• Highly organized with strong project management skills and the ability to multitask in a fast-paced environment.
• Passion for clean beauty, organic skincare, and staying ahead of the curve in influencer marketing and social media trends

Please email your resume to: hello@sonyadakar.com

Job Type: Part-time

Pay: From $25.00 per hour

Expected hours: 10 – 15 per week

Location:

• Los Angeles, CA (Required)

Work Location: Remote

Salary : $25