Manager - Social Media/Marketing

Salary range is $90k to $180k, with a midpoint of $135k. New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.

Sound Transit also offers a competitive with a wide range of offerings, including:

Health Benefits: We offer two choices of medical plans, a dental plan, and a vision plan all at no cost for employee coverage; comprehensive benefits for employees and eligible dependents, including a spouse or domestic partner.

• Long-Term Disability and Life Insurance.
• Employee Assistance Program.
• Retirement Plans: 401a - 10% of employee contribution with a 12% match by Sound Transit; 457b - up to IRS maximum (employee only contribution).
• Paid Time Off: Employees accrue 25 days of paid time off annually with increases at four, eight and twelve years of service. Employees at the director level and up accrue additional days. We also observe 12 paid holidays and provide up to 2 paid floating holidays and up to 2 paid volunteer days per year.
• Parental Leave: 12 weeks of parental leave for new parents.
• Pet Insurance.
• ORCA Card: All full-time employees will receive an ORCA card at no cost.
• Tuition Reimbursement: Sound Transit will pay up to $5,000 annually for approved tuition expenses.
• Compensation Practices: We offer competitive salaries based on market rates and internal equity. In addition to compensation and benefits, you'll find that we provide work-life balance, opportunities for professional development and recognition from your colleagues.

GENERAL PURPOSE:
Under general direction, the Manager - Social Media/Marketing manages the Sound Transit social media program to educate, inform, and engage with Sound Transit customers and stakeholders. Oversees the team that develops content and marketing campaign strategy to support the agency goals of ridership acquisition/retention, reputation management and brand awareness. Manager plans and coordinates the work of assigned staff; participates in interdepartmental project teams, leads strategic planning efforts and applies influence across the agency to align marketing and other communications activities with business objectives. Leads workgroups as needed and responds to issues and customer questions on social channels. Communicates directly with the public via social media and The Platform blog. Provides strategic support to division and Communications, Marketing and Engagement leadership and other Executive Leadership.

ESSENTIAL FUNCTIONS:
The following duties are a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

• Plans, manages and coordinates the work of assigned staff; and reviews work including providing constructive feedback and recommendations.
• Coaches, trains and motivates assigned staff; coordinates and/or provides staff training; manages employee relations; and measures the performance of team and takes appropriate corrective action when necessary; provides advice and counsel; develops developmental work plans; implements or recommends corrective actions, discipline and termination procedures as needed.
• Oversees agency social media program including but not limited to Facebook, Twitter, LinkedIn and Instagram and the Platform blog; establishes and manages program goals and objectives, develops short and long-term program plans, monitors, and reports on progress.
• Participates in interdepartmental project teams and acts with autonomy and authority to align social media activity with business objectives. Ensures continuity and accountability for successful Communications, Marketing, Engagement Department representation across initiatives.
• Acts as a community manager and communicates via social channels with a focus on news and emerging issues; monitors online comments and complaints, identifies trends and influencers; spots potential risks; proposes and implements initiatives; leads cross-departmental engagement team and sets, analyzes and meets performance standards for engagement.
• Represents audience voices, understands their needs; initiates and drives the development of effective audience-focused communications for social channels.
• Coordinates with Passenger Care and Engagement staff to extend Sound Transit's reach through social channels.
• Extracts insights from various tools and data sources and shares with internal partners to inform business decisions that improve customer experience and generate additional positive news stories.
• Develops engagement and acquisition strategy on social channels, identifies new opportunities based on emerging trends and technologies; proposes and implements projects that meet strategic goals across all channels.
• Maintains new development awareness in the industry; develops and maintains evaluation methods to assess program strengths and identify areas for improvement including tools, systems, processes and resourcing needs. Creates and maintains program documentation as needed.
• Implements and manages change and interventions to ensure program goals are achieved.
• Supports and advises the Department and Agency regarding opportunities to improve public affairs and engagement efforts via social media channels; acts as a thought leader to ensure that the agency employs the optimal tools, channels and technologies to meet objectives.
• Champions and models Sound Transit's core values and demonstrates values-based behaviors in everyday interactions across the agency.
• It is the responsibility of all employees to follow the Agency safety rules, regulations, and procedures pertaining to their assigned duties and responsibilities, which could include systems, operations, and/or other employees.
• It is the responsibility of all employees to integrate sustainability into everyday business practices.
• Other duties as assigned.

MINIMUM QUALIFICATIONS:

Education and Experience: Bachelor's degree in Communications, Journalism, Marketing, or closely related field and five years of experience in communications, marketing, public relations, social media and/or community management; OR an equivalent combination of education and experience. Three years of leadership, budgetary, planning and workforce management experience

Required Knowledge and Skills

• Social media/earned channels to support public awareness and engagement.
• Performance metrics as related to social media including analysis tools and methodologies
• Coaching, motivating and evaluating staff; developing and maintaining a high-functioning team.
• Establishing and maintaining effective working relationships with other division staff, Executive leadership, vendors, outside agencies, community groups and general staff.
• Senior-level program and project management including ability to manage multiple projects concurrently and organizing work to meet challenging priorities and deadlines
• Marketing principles and practices and their application to assigned area of responsibility
• Resolving complex problems when collaborating with matrixed teams
• Utilizing creative thinking and innovative ideas to develop campaigns, multi-media content and other promotions.
• Cultural sensitivities and strategies for applying the agency's commitment to customer-focus, inclusion & respect and other core values
• Leading strategic conversations, chartering groups and creating planning documents
• Customer service public relations and public involvement principles and practices.
• Sound Transit, its current services, and system expansion plans
• Pertinent local, state and federal laws and regulations.
• Microsoft products including Office 365 (Word, Excel, Power Point, Teams, etc.) and SharePoint

Physical Demands / Work Environment:

• Work is performed in a hybrid office environment.
• The Agency promotes a safe and healthy work environment and provides appropriate safety and equipment training for all personnel as required.

Sound Transit is an equal employment opportunity employer. No person is unlawfully excluded from employment action based on race, color, religion, national origin, sex (including gender identity, sexual orientation and pregnancy), age, genetic information, disability, veteran status or other protected class.