Manager, Data Governance

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview:

The Publicis Media Global Operations practice is a global network of agency experts dedicated to ad technology implementation, data accuracy & governance, research, reporting and analytics. Our group is essential to every part of the media campaign development and delivery process that enables all advanced solutions for our clients.

Those with a passion for clean and accurate data – this role is for you! The purpose of this role is to define and lead global taxonomy and data governance requirements ensuring the highest level of data quality across all campaign activities for our client. Develop a complete understanding of global taxonomy needs, how Publicis and partner agency teams are using the taxonomy and if there are ways to make the taxonomy more user friendly.

We are looking for an experienced Data Governance Lead to join our team to support the implementation and oversight of our Client’s and Company’s data management goals, standards, practices, process, and technologies. In this global role, the candidate will work with the Tactical and Activation Group in assessing what changes are needed within existing business processes in order to create improved data quality, and to ensure those changes are made effectively.

Role Objectives:

Our objective is to support the client in managing, operating and scaling digital and offline campaign data available to them through campaign activations across paid and owned channels. The role focuses on the following core areas:

• Compliance – using Publicis Media suite of products to ensure local and central media teams are adhering to standardised taxonomy and processes

• Quality – ensuring data dictionaries and/or master data are maintained across all platforms and channels. Be responsible for checking that what is written in the taxonomy and planning tools is actually indicative of the media tactics and creatives.

• Integrity – ensuring the right information is being completed by media teams to produce meaningful insights.

• Usage – ensuring media teams are able to visualise data in the reporting dashboard or 3rd party planning tools and build reports to derive the right insights.

• The candidate will primarily provide support with managing the data governance network built for the client, knowledge transfer, training, and leadership with the wider digital data/tech and buying teams ensuring Publicis Media data quality is of the highest level.

• Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Planning Tool(s), Campaign Framework, ad server and activation platforms.

• Data Strategy: Develop the strategic framework for connecting data across all our clients’ data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization.

• Network Reporting Utilisation: Ensure all local and central client and agency teams are able to fully leverage the Publicis reporting tools from a strategy and reporting perspective. This will include working with each team to evaluate and update those tools to verify that all strategic elements of their activity can be evaluated.

• Process and Product Design: Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality.

• Point of contact for local and central media teams in case of emergency and escalation when related to data governance.

• QA and maintain compliance against client defined taxonomy using reporting dashboard or manual python script data validation processes.

• Oversee Data Governance associates in managing data dictionaries within platforms across markets in line with changes on buying models, formats, etc.

• Contribute to the evolution of our client’s measurement framework to ensure all relevant metrics are captured correctly.

• Ensure data collection is aligned with client measurement framework and is captured accurately.

• Work closely with our dashboard development team on providing requirements for the development of new views when required and optimisation of existing views to increase usage and user satisfaction.

• Help showcase the benefits of a standardised approach to data governance and help drive better adoption of automated dashboard within local agencies and clients.

• 
  3 years of media agency experience

• Provide leadership and be a subject-matter expert on data governance standards across Media, Production and Creative

• Strong understanding of processes for paid media disciplines (i.e. Strategy, Activation, Ad Tech, Analytics, Operations, Reconciliation)

• Critical thinking to understand business challenges and help address as needed

• Ability to prioritize tasks appropriately and multi-task as needed

• Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting regional/ local teams in their work

• Experience with MS Excel such as pivot tables, formula functions and macros

• Experience managing/ working with a project management tool such as Jira is a plus

• Experience with data visualization tool(s)

• Familiarity with various digital media technologies such as ad server and DSP is a plus

• Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker and ability to juggle multiple tasks/requests/emails

• Successful in building relationships – a creative problem solver, a customer service expert and a team player

• An excellent communicator - able to write clearly and speak professionally

• Experience developing PowerPoint presentations and comfortable presenting to Clients

• Confident in making decisions and communicating directly with regional and local media teams while having the ability to manage up when unsure of how to respond

Additional Success Criteria:

• Great relationship with the Operations Lead and Data Governance Associates

• Great relationship with Tactical and Activation Group and Ad Operations team

• Successful adherence to data standards with positive client feedback

• Achieve high quality assurance scores

• Positive support on team management & training

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,500-$128,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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