Vice President of Sales

VP of Sales

Are you a strategic and inspirational sales leader who is skilled in creating and scaling processes to help others achieve success? Are you a servant leader who is passionate about making an impact on the lives of others?  If this sounds like you, this may be the perfect fit! 

The Role

We are looking for a VP of Sales to lead our sales strategy for our dynamic portfolio of Active Adult (55 ) communities. Reporting to the President of Property Management, this is an exciting opportunity to help us achieve our mission of building community by ensuring our value proposition is engaging and at the forefront of all that we do. As a key member of the Sparrow Living team, the VP of Sales is responsible for providing exceptional sales leadership, fostering a robust sales culture, leading modern strategies and execution, and inspiring community team members and the home office team to share in a common vision.

As the organization’s most senior sales leader, the successful candidate will lead the sales organization’s performance and profitable achievement of sales revenue and occupancy goals. This role is critical in transforming the sales function, gaining buy in to the sales program from all team members, and developing and implementing KPIs to ensure desired goals and targets are met and/or exceeded.

The successful VP of Sales is a major stakeholder in collaborating with operations, asset management, marketing, and other business functions while developing and implementing the strategic sales plans for the organization. It will be essential for this individual to build a program immersed in relational sales while focused on delivering high hospitality through best-in-class sales fundamentals and best practices.

What You’ll Do
 

• Lead a dynamic, growing sales force and mentor regional sales leadership team to high level of competence and execution
• Provide strategic support, guidance, and direction to a portfolio of multifamily assets through the development and implementation of impactful sales programing, training, and coaching
• Develop and maintain the sales force into the industry best.  Participate in the recruitment and hiring of all sales team personnel with a focus on attracting and retaining top talent to optimize sales results.
• Proactively and systematically assess and continuously evaluate the execution of strategies and allocation of sales resources across the company
• Oversee all sales policies, objectives, training, and initiatives Drive the achievement of budgeted occupancy and revenue
• Recommend annual corporate revenue and occupancy goals and budgets
• Spearhead effort to design new and improve existing training and development programs for the community team members.  Develop clear relationship-based approach and methodology.  Provide ongoing training both in the field and at company sales training functions. Make observations of individual and team performance and assess training needs, to include educating the sales force via the Flight Academy program. Ensure that Sparrow Living sales training programs and materials are the industry best-in-class.
• Advise community team members on ways to improve their sales performance – focusing on developing strengths, achieving goals, and building strong trust with prospects.  Motivate and empower the sales teams in a positive manner by encouraging them to take an active, collaborative role in marketing their communities for success.
• Establish strong relationship with operation leadership team.  Work with these leaders to create sales and marketing strategy and assist them in the execution of these plans.  Serve as a partner with them to overcome community and team challenges, achieve occupancy goals, and train sales personnel.
• Responsible for KPI development and presenting accurate, insightful campaign analysis to drive decision-making throughout the organization.
• Direct team to achieve monthly and annual sales targets established in the company strategic plan.   Analyze and monitor sales statistics to identify sales trends, evaluate sales team activities and performance, and create enhanced tools designed to improve results.  Leverage CRM reports and other pertinent data to pinpoint strengths and opportunities for improvement with the sales force as a whole and within community sales teams. Leverage this proactive approach by developing and implementing sales and marketing action plans when needed. Ensure submittal of timely and accurate weekly/monthly sales reports. Analyze the competitive landscape and consumer trends across various geographic markets

• A minimum of 10 years sales management experience with proven results, preferably in senior living /Active Adult industry
• 5 years of relationship-based selling experience with proven results
• Experience with Yardi CRMIQ preferred, but not required
• Strategic Mindset: sees ahead to future possibilities and translates them into breakthrough strategies 
• Servant leader mindset 
• Experience hiring, developing, and leading teams 
• Strong relationship building skills  
• Purpose driven and passionate about making a difference in other’s lives 
• Drives Vision and Purpose: paints a compelling picture of the vision and strategy that motivates others to action 
• Strong communicator. This position demands excellent written and verbal communication skills, including but not limited to interaction with home office and field staff, partners, vendors, seniors, and family members.  The expectation is for this individual to have a proven ability to build collaborative partnerships, be strong in one-on-one conversations, public speaking, and group presentations, while also having the ability to coach others on how to improve their own communication skills. 
• Skilled at navigating conflict 
• Naturally curious and always striving to improve 
• Self-aware and coachable 
• Proactive, solutions oriented and accountable  
• Strong focus on continuous improvement 

• Best Place to Work Award Recipient
• Competitive bonus opportunities
• Generous paid time off
• Purpose-driven culture; rewarding work
• Comprehensive health, dental, vision benefits
• 401k retirement plan with robust employer match
• Milestone anniversary rewards including travel, spa retreats, home down payments, student loan payoffs, sabbaticals, and more

About Sparrow

Founded in 2017, Sparrow is at the forefront of one of the fastest growing housing segments in the nation focused on Active Adult 55 communities and is now also embarking on the development of “build-to-rent” communities with an exclusive, programmatic equity partner.  Sparrow plans to begin developing conventional multifamily apartments in the near future.  Sparrow was founded in Austin with offices now in Dallas, Phoenix and Sarasota, and communities across the southern US.  

Sparrow Partners is an Equal Opportunity Employer

Equal Employment Opportunity Statement

We believe that the unique contributions and perspectives of our employees is the driver of our success. We are deeply committed to creating an inclusive environment where every individual feels supported and differences are celebrated.  Sparrow is proud to be an equal opportunity employer and is committed to giving every candidate equal consideration regardless of age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, national origin, or any other characteristic.  

If you’ve gotten to this point, we hope you’re feeling excited about the possibility of joining our team. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in our mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.


Sparrow does not accept unsolicited resumes from third-party recruiters or staffing agencies. Agencies are specifically directed not to contact Sparrow employees in an attempt to present candidates. Such correspondence will be blocked and reported as spam.