Director, Marketing - Agency and Creative Services

Marketing Director – Agency Operations and Creative Services

SEMA is a non-profit association which behaves like a business. Its mission is to help its individual and business membership base succeed and prosper. Its members are the producers and marketers of specialty automotive products for cars, trucks, and SUVs.

SEMA helps its members make smarter business decisions; save money through group buying power; and network with key businesses in the industry.

In addition to numerous member benefit programs, SEMA plays an active role in convening the industry through a variety of world class events. Each fall the SEMA Show is the industry’s largest (and in fact one of the world’s largest) trade shows, bringing together every segment of the automotive industry, from hot-rods and off-roads, to mobile electronics and collision repair. With more than 2,000 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. More information about this event is available at www.semashow.com.

Learn more about SEMA on its website at www.sema.org.

• Lead agency operations for SEMA’s internal marketing agency.
• Direct the development, maintenance, continuous improvement of marketing agency structure, procedures, and practices.
• Develop and execute annual strategic marketing plans to support the Association’s relevant strategic priorities and departmental goals.

• Lead account services and partnership with department leaders in Events, Sales, Membership, Education, Research, Government Affairs, SEMA Data, SEMA Garage and SEMA’s various business units to develop, execute, and review approved marketing strategies to achieve SEMA’s priority strategic objectives while continuously improving how SEMA connects with its members.
• Develop and manage marketing programs ensuring appropriate strategies, programs, tactics, and metrics are in place to progress SEMA’s efforts to build world class and industry leading marketing programs.

• Oversee the marketing production process to consistently deliver high quality deliverables in a well-defined and agreed upon time frame.
• Oversee and guide the creative development and distribution of marketing and promotional materials.

• Consistently communicate with SEMA Business Unit leaders and stakeholders to nurture and maintain positive client relationships.
• Develop and maintain a Standard Operating Procedure (SOP) manual and quality control process for all marketing processes and activities.
• Evaluate the effectiveness of ongoing marketing programs. Benchmark, evaluate, and develop/adjust programs to meet strategic and departmental goals.
• Create and manage an annual operating budget for marketing related projects and provide regular performance reports, including cost/benefit analysis, to stake holders and management.
• Manage various Marketing Team and Client budgets. Collaborate with VP of Marketing and various stakeholders to ensure marketing budgets are consistently updated and on target.

• Collaborate with Digital Marketing Director in the use of internal and external resources to execute digital advertising (DSP, Google, Social Advertising, etc.), SEO, web design/services, social media support, and video production.
• Collaborate with IT and Digital Marketing Director to execute an effective market segmentation strategy to ensure that marketing deliverables are being received by the correct target audience(s). Build predictive models and participate in data mining efforts to prioritize targets.
• Collaborate with Public Relations and Communications AVP in the use of internal and external to execute public relations and communications needs for various SEMA business unit leaders.

• Help Identify new marketing partners and opportunities. Foster relationships and partnerships with key businesses, agencies, content creators, designers, and outside contractors to expand the teams’ capabilities.
• Attend and participate in SEMA sponsored and other external activities, events and functions as required.
• When directed by management, perform other assignments and duties as required.

• Bachelor’s degree or higher. MBA preferred.
• 10 years job experience related to marketing, marketing operations, creative services, client management, marketing strategy, and analytics.
• 5 years managerial experience
• Expertise in building, maintaining, and growing client relationships.
• Expertise in utilization of a project management platform (Wrike, Asana, Monday, Basecamp, etc...)
• Expertise in marketing strategy development, execution, and review.
• Expertise in budget management, implementation, tracking, and reconciliation.
• Expertise with accounting and budgeting software (Quickbooks, Dynamic Budgets, Netsuite, etc..)
• Strong written, presentation, consulting, and communication skills.
• Strong creative vision, able to provide insightful creative feedback.
• Proven experience leading creative service group.
• Proven experience leading marketing production and operations.
• Proven experience leading multi-faceted teams.
• Proven experience in automotive aftermarket industry or nonprofit industry a plus.
• Agency experience and/or agency management a plus.
• Knowledge and experience with various marketing tools, programs, and platforms.
• Experience with Google Analytics and other analytical tools.
• Data driven and highly analytical, capable of making metrics-based decisions.
• Strategic-minded, always aware of the big picture.
• High level of organization with the ability to manage multiple multi-faceted projects with various stakeholders with tight deadlines.
• Process-oriented, self-starter mindset with a strong attention to detail.
• Ability to work independently and collaboratively with team player mindset.
• Thrives in environments with many different stakeholders and perspectives.
• Sense of ownership and pride in personal and team performance and its impact on company’s success.
• Is passionate in delivering world-class high-quality service and continually improving.
• Growth mindset focused and radical candor oriented.

This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.