Job Description: Head of Marketing (Demand Generation) - SquareWorks Consulting

Reports to: CEO

About Us

SquareWorks Consulting is a thriving NetSuite partner dedicated to elevating our customers' experiences through exceptional automation solutions and consulting services. Our product suite includes Automate: a NetSuite-native financial automation platform designed to significantly enhance NetSuite's out-of-the-box capabilities. Alongside our innovative products, we offer top tier consulting services, partnering with our clients to ensure successful NetSuite implementations, optimization services, and ongoing support.

We are committed to building long-term partnerships with our customers, aiding their success from the ground up, starting with our team. At SquareWorks Consulting, we are devoted to fostering an environment that enables our employees to achieve professional excellence. We provide ample training and development resources, uphold a diverse and inclusive workplace, offer a fully remote working environment, and ensure a healthy work-life balance, alongside various other wellness benefits and programs.

Key Responsibilities

• Strategic Leadership & Alignment: Collaborate closely with the Leadership Team, including Sales, Delivery, Product Management, Engineering, and Customer Experience, to set and execute a strategic marketing plan aligned with SquareWorks' lead generation, brand awareness, and revenue goals. Engage in discussions about new business opportunities and support company-wide initiatives.
• Full Funnel Marketing: Document, optimize, and oversee the entire customer journey, from awareness to conversion, utilizing data-driven insights. Identify best practices and areas for improvement, ensuring effective execution of marketing strategies.
• NetSuite Partnership: As a NetSuite Alliance and SDN Partner, maintain and strengthen the relationship with the NetSuite team, managing any required marketing deliverables or documentation. Collaborate with NetSuite Alliance and SDN Managers to coordinate and potentially sponsor events, webinars, trainings, and other initiatives.
• Partner Marketing: Work with SquareWorks’ channel partners in support of creating an executing joint marketing strategies to increase demand and brand awareness in the NetSuite ecosystem.
• Team Management & Development: Lead, mentor, and develop a team of Marketing professionals, setting clear goals and ensuring their achievement. Focus on hiring, retaining, and nurturing talent within the team.
• Execution of Marketing Initiatives: Oversee and actively participate in marketing initiatives aimed at elevating SquareWorks’ brand awareness within the NetSuite ecosystem. Ensure all marketing tools, materials, and customer-facing documents are optimized, up-to-date, and adhere to SquareWorks' quality standards.
• Demand Generation & Lead Nurturing: Work hand-in-hand with Sales, Marketing Analysts, Product Managers, and Service Delivery Leads to generate inbound leads through diverse channels such as email campaigns, events, webinars, and networking.
• Performance Analysis & Optimization: Utilize analytics tools to monitor, analyze, and optimize campaign performance continuously. Implement A/B testing to refine marketing strategies and improve key performance metrics.

Qualifications

• 10 years of experience in software and professional services marketing, with a strong understanding of accounting solutions, business applications, ERP, and CRM.
• 5 years of proven success in managing dynamic marketing teams, preferably in a remote setting.
• Strong analytical skills, with proficiency in tools like Google Analytics, SFDC, and a solid background in full-funnel execution, paid media advertising (LinkedIn, Google Ads), and CRO.
• Excellent communication, collaboration, and leadership skills, with a proven ability to work well in a collaborative, interactive team environment.
• A results-driven mindset, with a focus on achieving measurable growth and a strong desire to drive customer success.
• Great attention to detail, along with strong initiative, confidence, and assertiveness.

Compensation & Benefits

• Above-market compensation
• Competitive Healthcare Benefits
• Flexible Work Schedule and Unlimited Vacation Days
• Fully Remote Work Environment
• Cell Phone and Internet Allowance
• Paid Trainings and Professional Development Programs
• 401(k) Employer Contributions
• Birthdays off
• Charitable Contribution Program

By embracing our core values and fostering a supportive, dynamic environment, we believe that we can drive success not just for our clients, but for our team as well. Join us in our journey to redefine excellence in the NetSuite ecosystem.