Product Marketing Manager, Channel Partnerships

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

StackAdapt is leading the way in the AdTech industry. Our mission is to empower businesses through advanced technology, helping them navigate the complex digital advertising landscape with ease. This role offers an exciting opportunity to drive strategic partnerships and collaborative marketing initiatives that propel our growth and market presence.

As a Product Marketing Manager at StackAdapt, supporting the Channel Partnerships team, you will aid in the execution of co-marketing programs with our strategic channel partners. Your primary focus will be driving joint marketing initiatives that amplify our brand visibility, generate leads, and accelerate sales through partner ecosystems. You will collaborate closely with cross-functional teams, including sales, product management, and partner relations, to ensure alignment and success.

If you're passionate about the AdTech or Martech industry, thrive in a dynamic and innovative environment, and are excited about the prospect of shaping the future of digital advertising, we want to hear from you!

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position.

• Support the creation of compelling content tailored for our clients, partners, and their clients, including but not limited to one-pagers, decks, eBooks, and case studies.
• Craft messaging that effectively communicates the technical capabilities of our solutions into tangible benefits for our target audience.
• Collaborate closely with cross-functional teams internally to develop and execute a clear go-to-market (GTM) strategy for new product launches.
• Assist in identifying market segments and customer buying criteria, integrating insights into product launch and demand generation activities.
• Utilize market research and customer feedback to refine messaging and positioning strategies for maximum impact.
• Keep up with industry developments, trends, and customer needs. Use this information to guide content strategy, enhance brand positioning, and lead thought initiatives. 
• Proactively contribute to demand generation plans and content marketing plans, ensuring alignment with defined value propositions.
• Communicate with partners regularly to share product metrics and updates, validating the success of marketing strategies and fostering collaboration and alignment.

• 5-7 years of proven experience in product marketing, channel partnerships, or strategic alliances. Prior experience in partner marketing within the AdTech, Retail Media Network or MarTech industry is highly desirable.
• Demonstrated ability to craft compelling customer-facing content and sales collateral that effectively communicates value propositions and drives engagement. 
• Strong writing, editing, and communication skills are essential.
• Experience creating and executing go-to-market plans for new product launches and strategic initiatives. 
• Experience building external sales or prospecting products at a SaaS company. 
• Proven ability to collaborate effectively with cross-functional teams, including Sales, Product, and Marketing, in a dynamic and fast-paced environment. 
• Strong interpersonal skills and the ability to communicate and present information to diverse audiences.

• Competitive salary
• RRSP matching
• 3 weeks vacation 3 personal care days 1 Culture & Belief day birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy

• A friendly, welcoming, and supportive culture
• Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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