Who this job will appeal to
The Director of Sales & Marketing directs all aspects of sales including analyzing and achieving strategic objectives and business growth potential. Direct staff, sales, accounting/budgeting, asset protection, inventory control and human resources. The Director of Sales directs all operations in alignment with the direction of the General Manager, Company, brand standards, and local, state and national regulations. Responsible for quality service, meeting/exceeding financial goals, short and long term planning and day-to-day operations. Recommends the Sales budget, marketing/business plans, capital expenditures and manages within approved plans and objectives.
What you will be doing
- Customer and Guest Satisfaction – As the representative of the Company and hotel, professionally approach and communicate with current and prospective customers. Convey a strong belief in the hotel and confidently discuss hotel features, services and advantages. Exercise creativity, discretion and independent judgment in determining how to assemble an event to suit each customer's taste. Conduct site visits and prepare original, creative proposals tailored to address the needs of and to impress the customer. Develop solutions to any cost concerns and resolve any challenges or problems.
- Sales/Profitability –Knowledgeable on market, positioning of hotel, amenities and brand. Understand booking patterns, trends, high demand times, and events in the market. Research and understand demand generators, new business sources, the internet as a prospecting tool, community involvement and networking. Achieve / exceed personal booking goals and motivate sales staff to do same. Research competing hotels and identify sales strategies. Understand and use industry reports like Star Reports, etc. Develop effective sales strategies to counter the competition. Influence and convince customers to select the hotel for their hospitality needs. Negotiate terms and reconcile differences. Develop contingency plans and act promptly and effectively when closing problems arise. Develop valuable business relationships that result in additional sales and new customers to capture a larger share of the local market. Aggressively pursue all appropriate opportunities for customer solicitation and relationship building. Aggressively engage in creative networking, uncovering and cold calling prospective clients to generate activity for future business. Develop, recommend, implement and manage the Sales annual budget, business/marketing plan, and objectives to meet/exceed expectations. Market the hotel and services to meet/exceed sales and financial objectives. Ensure sales costs are within budgeted guidelines. Review vendors and products to ensure procurement of top quality products at minimum prices. If necessary, develop action steps to correct any expense problems. Submit recommendations for changes and improvements to the General Manager.
- Administration – Direct the compilation and analyze various corporate reports and property reports to provide management with accurate information and to comply with corporate policies and procedures as well as government laws and regulations. Complete all required and requested reporting in a timely and accurate manner. Perform special projects and other responsibilities as assigned. Participate in task forces and committees as requested. As requested, assist the General Manager with the preparation of the annual hotel budget and forecasts.
The ideal candidate for this position
Education and Experience:
High school education plus a degree in sales & marketing, hospitality management or related major. Five or more years of related experience. Familiarity with hospitality industry practices preferred.
Skills and Abilities:
This position requires a substantial and successful track record in profitable sales management while maintaining integrity and professional bearing. Possess knowledge of accounting and budgeting along with the ability to compile facts/figures and analyze information that involves data manipulation or interpretation to arrive at logical conclusions. Ability to anticipate and identify issues and exercise initiative to investigate, interpret and weigh alternatives to reach logical conclusions and make sound business decisions. Possess knowledge of hospitality, business and basic accounting principles and practices.
Effective listening, verbal, written, negotiation and closing skills. Ability to assess customer needs, understand market dynamics and prepare presentations/proposals tailored for individual customers. Ability to meet/exceed expectations for prospecting calls, appointments, presentations, proposals and closes. Ability to achieve customer satisfaction.
Display consistent professional leadership while simultaneously handling competing and changing priorities and projects. Remain positive, resourceful and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure.
The ability to effectively and efficiently schedule, manage and delegate work. Appropriately and effectively interview, hire, motivate, develop, monitor and address staff performance matters. Possess professionalism, diplomacy and confidentiality.
Computer proficiency in Microsoft office along with the ability to travel when needed. Must satisfy and comply with the legal requirements for employment within the jurisdiction.
Benefits
- Paid Vacation
- Sick Time
- Medical Insurance
- Dental Insurance
- Disability Insurances
- Life Insurances
- Vision Insurance
- Matching 401-K
- Company Hotel Travel Discounts and More!
EEO/VET/DISABLED