What are the responsibilities and job description for the Analyst, Search & Social position at Starcom?
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
We are looking for a Search and Paid Social Analyst to join our team. This individual works closely with our integrated client teams and is responsible for supporting the day-to-day management and optimization of search (shopping) campaigns and paid social campaigns. He/she/they also assists in developing campaign components including — Google/Microsoft product listing ads, Microsoft dynamic ads, Facebook dynamic product ads/static/video/lead gen/app ads, and TikTok lead gen ads
Role Overview:
- Activate and manage active product listing ads and paid social campaigns
- Build new campaigns and ads based on client briefs
- Assist in compiling campaign spend estimates/forecasts
- Perform optimizations based on insights from Search and Social campaign data
- Complete client reports with help from SEM/Paid Social Managers
- Contribute to account and client strategy development
Key Responsibilities:
- Strategic planning for SEM/Paid Social channels
- Optimize budget pacing, bids and bidding strategies, ads and more
- Pull data from multiple systems to create PowerPoint and Excel reports
- Identify opportunities or insights during ongoing accounts from Engine systems and reports
- Create, update and manage shopping/social ads
- QA all ads
- Assist in providing insight and analysis and perform updates/optimizations to improve performance
- Oversee the reconciliation of monthly invoices
- 1-2 years of SEM (specifically Shopping Ads) and Paid Social experience, agency experience is prefered, but not required
- Prior experience with Paid Media is a must
- A strong desire to learn and improve own skill set through directing learning
- Organization in order to work on multiple tasks simultaneously
- Detail oriented
- Comfort and strength in data aggregation, manipulation and analysis
- Strong numerical and computer skills
- High level of capability in Excel and PPT
- Good writing skills, for both client facing communications and to summarize insights in a concise manner
- Strong public speaking, in order to discuss campaign aspects with clients in meetings
- Accountability
Additional Information
All your information will be kept confidential according to EEO guidelines.
