MANAGER - MARKETING & SOCIAL MEDIA

Overview

JOB SUMMARY:

Reporting to the VP of Nightlife, the position's primary responsibilities are to lead to all social media marketing efforts such as but not limited to research, strategy and implementation of emerging forms of digital media, social media, and paid online advertising.

Responsibilities

Essential duties include, but are not limited to:

• Lead strategic efforts for the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
• Driving revenue for the property in conjunction with other marketing areas.
• Generating new ideas of how to market the venue so that it increases sales and revenue
• Creating ways to market the Hard Rock brand.
• External advertising (Print, Broadcast, Online, etc.)
• Responsible for maintenance, engagement and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram as well as, new/emerging platforms.
• Develop strategy and implement marketing campaigns across online OTA sites and other third party review sites to include: Trip Advisor, Yelp, Expedia, Hotels.com, Trivago, etc.
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Develop strategy for executing paid campaigns that drive click through, revenue, trial and visitation.
• Develop innovative and new ideas that move the property forward in terms of social media photography and video
• Strategize, establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Lead community engagement and involvement efforts.
• Stay abreast of trends, technologies and advancements in social, mobile and online review sites.
• Oversee production and implementation of social campaigns.
• Develop Hard Rock blog strategy and ensure content is driving engagement and search optimization alongside the Management team.
• Maintain monthly budget for all resort social support.
• Lead local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
• Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
• Partner with advertising team to ensure alignment between digital and traditional media.

• Work closely with Internet Marketing to integrate social media into online brand campaigns. Collaborates on local advertising campaigns and implements approved advertising messages regarding print, radio, collateral materials, billboards, etc.
• Develop creative briefs to define positioning, messaging and overall Nightlife campaign objectives.
• Collaborate with Brand Marketing to submit all media releases prior to publication to ensure that content is consistent with company objectives.
• Handle and fulfills all brand related filming and photo needs, as well as assists PR manager on shoots as needed. Also obtains departmental approval on all images and video in order to create the greatest opportunities for the promotion of Hard Rock's nightlife.
• Manage and update the budget as needed, and creates pro-formas and evaluations for each special project or request.
• Coordinates hotel related special events specific to Nightlife.  Also, participates in community programs in order to develop opportunities to promote a positive image for the company within the community.
• Managing local Nightlife advertising campaigns, promotions and special events.
• Liaises with corporate Brand marketing department for requests specific to online and activation(s) in non Nightlife venues.

• Other duties as assigned by the Director of Operations.

• Support Hard Rock International initiatives through social campaigns where appropriate.
• Serve as the liaison between Human Resources, DAER Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
• Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
• Support other key marketing efforts as needed.

Qualifications

Qualifications

• At least 5 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
• At least 2 years of social media/web 2.0 experience as an online marketer.
• Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.
• Experience in leveraging social media platforms for an advertising campaign.
• Understand social media including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
• Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
• Communicate effectively with all levels of employees as well as outside contacts.
• Ability to proof and edit publications for which responsible.
• Ability to review and comprehend all necessary documentation.
• Demonstrate strong organizational and follow-up skills.
• Maintain a professional and positive appearance and demeanor at all times.
• Perform and/or learn aspects of marketing that may, or may not, be included in this job description.
• 3-5 years related experience in Nightlife marketing, advertising or public relations.
• Strong written and verbal skills essential.
• Knowledge of advertising and media planning.
• Ability to effectively deal with internal and external resources.
• Excellent communication skills, customer service and team oriented self-starter, and professional maturity.
• Work varied shifts, including weekends and holidays.
• Able to effectively communicate in English, in both written and oral forms. 

Work Environment:

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public.
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).