Director of Growth Marketing

BACKGROUND

Veterans and service members are at 50% higher risk of suicide than their peers who haven’t served. Since 2001, 114,000 veterans have died by suicide. Without change, by 2030, 60,000 more lives will be lost. The problem is clear: The systems in place aren’t working; the status quo is no longer acceptable.

We’re not your typical nonprofit. We’re the only national, veteran-founded-and-led nonprofit focused solely on military suicide prevention. We use data insights, best-in-class technology, commercial marketing best practices and evidence-based services to find and serve veterans at acute risk for suicide.

What started as three veterans answering a toll-free number in 2010 has grown into an innovative, agile, and data-driven tone-setter that’s leading change, building community and, most importantly, saving lives. Our vision is a nation where veterans and service members have no greater risk for suicide than any other American; our line in the sand is to reduce the military suicide rate by 40% by 2030, saving 2,400 lives per year. We work tirelessly to make it a reality and we’re growing rapidly (doubling staff, doubling revenue YoY) to meet increased demand and opportunities to save more lives.

Learn more about our vision, theory of change, and our team by visiting https://stopsoldiersuicide.org/.

THE OPPORTUNITY

Do you want to go beyond “making a difference” each day, and fuel the life-saving work we do with American veterans and service members? Do you get excited about testing new ways to generate leads? Do you thrive on data-driven problem solving with a strong bias for thinking creatively to find new and scalable lead generation?

If the answer is yes, then we are looking for you to be the first Director of Growth Marketing for Stop Soldier Suicide (SSS) and join our dynamic team.

To accomplish the mission, it’s vital that we have an exceptional team. Mediocrity isn’t an option. Our headquarters is located in North Carolina’s Research Triangle, but our focus is finding the right teammates to make our goal a reality. We’re open to remote work for candidates outside our geographic area, provided you are flexible in accommodating various time zone differences (EST or CST preferred).

Reporting to the Chief Growth Officer, the Director of Growth Marketing is responsible for building an aggressive growth plan and product roadmap for The Battalion, our monthly giving program. The Director will also manage digital and traditional demand gen and donor acquisition campaigns in both B2B and B2C channels, and a small team of Marketing Specialists and agencies. The successful candidate will evolve and lead key acquisition and growth initiatives for our corporate, high-net worth (HNW), and monthly recurring revenue segments.

To succeed in this role, you should be growth-focused, not afraid to take risks, and thrive in a fast-paced environment. Successful candidates will model Stop Soldier Suicide’s True North competencies: Impact, Judgement, Innovation, Courage, Agility, and Inclusion.

RESPONSIBILITIES

The Director of Growth Marketing will be entrusted with the following key responsibilities:

• Collaborate with teams across the organization, including Marketing, Sales, Programs, and Data, to drive key decisions and rapidly test, build, launch and scale initiatives to drive monthly giving and demand generation.
• Develop a full-funnel marketing plan to strategically grow the pipeline for The Battalion, Corporate, and HNW including: identifying new prospective member audiences and/or communities, improve retention, and increase revenue from current base.
• Define yearly goals, strategies, tactics, success metrics and roadmaps.
• Conduct market and customer research to understand customer needs and wants.
• Oversee budgeting, forecasting, and reporting at the channel level for revenue, spend, customer acquisition cost, lifetime value, and other performance KPIs
• Work cross-functionally to fully comprehend donor journeys and optimize the experience for audience development and acquisition
• Effectively communicate insights to identify new opportunities for lead generation, retention, up-sell/ cross-sell, etc.

QUALIFICATIONS

We’re looking for individuals who are committed to the mission, vision, and values of Stop Soldier Suicide. In addition, the Director of Growth Marketing should possess the following key attributes:

• Bachelor’s degree in Marketing, Communications, or related field.
• 7 years of progressive experience in demand gen and/or growth marketing, as well as marketing team management.
• Demonstrated experience in developing a fast-growing brand with experience in designing and implementing successful digital marketing campaigns that increase conversion, ROI and LTV.
• Strong understanding of how all current digital marketing channels function and intersect.
• Solid knowledge of marketing tools and best practices; Salesforce/Pardot experience preferred
• Exceptional project management and analytical ability; proficiency in tracking and measuring results; adept at using and managing metrics
• Experience leading marketing teams to successful results and creating content for the web that will consistently drive leads
• Demonstrated experience with SEO, Google Analytics, Google Ads and other search management systems.
• Detail-oriented with the ability to handle multiple assignments and deadlines, to prioritize assignments as necessary, and to work well under pressure
• Self-starter, with a strong sense of ownership, assertive follow-through and orientation towards results
• Desire to roll-up sleeves, and be resourceful in across all areas of the Marketing function.
• Manages ambiguity – Operates effectively, even when things are not certain or the way forward is not clear.
• Collaborates – Builds partnerships and working collaboratively with others to meet shared objectives.
• Customer focus – Builds strong customer relationships and delivers customer-centric solutions.
• Cultivates innovation – Creates new and better ways for the organization to be successful.
• Plans and aligns – Plans and prioritizes work to meet commitments aligned with organizational goals.
• Drives results – Consistently achieve results, even under tough circumstances.
• Builds effective teams – Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

OBJECTIVES AND KEY RESULTS (OKRs)

This individual is responsible for meeting the following Objectives and Key Results during the first 90-180 days:

• Conduct deep customer discovery of current donors and pipelines to develop Ideal Customer Profiles (ICP) for each channel
• Identify priority tests, create a testing backlog, and conduct at least 1 test for pipeline growth per channel
  

CORE COMPETENCIES (OUR TRUE NORTH)

Teammates are evaluated on and expected to model Stop Soldier Suicide’s True North competencies: Impact, Judgement, Innovation, Courage, Agility, and Inclusion.

Impact: Consistently delivers quality results; demonstrates a passion for winning, strong work ethic, a bias for action and commitment to achieving life-saving work with integrity, honesty, and in accordance with our values.

Judgment: Makes data-based decisions with decisiveness, balancing short-term and long-term considerations and ensuring decisions advance the SSS mission. Innovation: Identifies and champions new ideas, continuous improvements, and transformative solutions that enable us to better achieve our mission of serving service members and veterans.

Courage: Communicates with candor and transparency and demonstrates the confidence to make tough decisions, take smart risks, and question actions that are inconsistent with our values.

Agility: Continuously learns and adapts to obstacles, setbacks or uncertainty with tenacity and resolve; embraces change and challenges as opportunities to learn new skills and grow.

Inclusion: Win as one by demonstrating unwavering respect for teammates, freely sharing information, collaborating with and supporting your colleagues, and leveraging differences that make us stronger.

WORK ENVIRONMENT AND PHYSICAL DEMANDS

The majority of the work required is performed in an office environment (a blend of virtual and office in light of COVID-19) with the flexibility to be fully remote. The team member must be able to effectively maneuver within the office area and perform essential functions necessary to perform the job duties and meet the OKRs described above.

SALARY AND BENEFITS

This is a full-time, exempt position. Salary is commensurate with experience. Stop Soldier Suicide offers a benefits package for full-time teammates that includes personal time off, parental leave, military leave (as applicable), medical, dental, vision and life insurance, short and long term disability benefit, Employee Assistance Program, and a matching retirement plan.

RECRUITING PROCESS

Applications will be reviewed on a rolling basis. A recruiter will be in touch to discuss next steps. 

Stop Soldier Suicide is committed to nondiscriminatory employment practices that are fully compliant with all federal, state and local laws and regulations, including making reasonable accommodations for its disabled employees as set forth in the Americans with Disabilities Act.