Regional Marketing Manager

Storm Smart is one of the largest manufacturers of storm protection products in the Americas. We have an extensive list of accomplishments including being recognized by Inc. Magazine as one of the fastest growing privately held corporations in North America.

Since our start in 1996, we have helped nearly 100,000 homeowners increase the value of their property by making their homes both safer from storms and more energy efficient. We continue to revolutionize the storm protection industry powered by the most talented people with an unwavering drive to be the best.

Because we believe in our workforce, you will be welcomed into a winning culture that encourages continuous improvement, a challenging and rewarding work environment with a genuine desire to see each other succeed.

We also offer the following:

• Competitive Pay
• Health, Dental and Vision
• Company-paid Group Life Insurance
• Paid Time Off
• Holiday Pay
• Generous 401(k) plan that includes a 4% employer match.
• Tuition reimbursement
• Company-paid Short Term Disability Plan
• Critical illness, Hospital Indemnity, and Accident plans
• Volunteer Time Off
• Parental Leave

At Storm Smart, our success depends on people, productivity, and procedures.

As a Regional Marketing Manager with a wide range of duties, you will play a crucial role in our team, leading efforts to enhance our brand and expand our market within the designated region. Your responsibilities will cover a variety of tasks, from representing our brand to conducting thorough market research, all aimed at ensuring that our regional strategies are in line with our overall objectives.

Key Responsibilities & Duties:

• Brand, budget, and Ambassador Management:
  • With Sr. Manager, develop, monitor, and manage the regional marketing budget to ensure effective allocation of resources across various campaigns and initiatives.
  • Provide regular updates and analysis on budget performance to ensure alignment with strategic objectives.
  • Execute tactics to enhance the company's brand presence and reputation in the market.
  • Monitor brand sentiment and implement proactive measures to address any potential issues or challenges.
  • Gather and analyze customer feedback and insights to inform marketing strategies and initiatives.
  • Implement initiatives to enhance customer satisfaction and loyalty based on VOC findings.
  • Recruit, train, and manage brand ambassadors to represent the company at events and engage with customers.
  • Customer Relationship Management (CRM): Nurture customer relationships to foster loyalty.

• Market Research:
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats in the marketplace.
  • Use research findings to inform strategic decision-making and drive innovation.

• Event Planning, Sponsorship, and Community Relationships:
  • Plan and execute marketing events and activations that engage customers and strengthen community relationships.
  • Identify sponsorship and partnership opportunities that align with brand objectives and values.
  • Manage sponsorships effectively to enhance brand visibility.

• HOA and Builder Management:
  • Cultivate relationships with homeowner’s associations (HOAs) and builders to support marketing efforts and drive business growth.
  • Collaborate on marketing initiatives tailored to HOA members' and homebuilders' needs and preferences.

• Content Management:
  • Recommend and manage compelling content to amplify the brand's message.

• Lead Generation Team Collaboration with The Home Depot:
  • Work closely with The Home Depot lead generation team to develop joint marketing programs and campaigns that drive sales and revenue growth.
  • Track and analyze lead generation performance to optimize outcomes and maximize ROI.
  • Collaborate with retail partners, particularly with The Home Depot stores.

• Showroom and Customer Service Management:
  • Develop, train and collaborate with showroom teams to develop marketing strategies and initiatives that drive foot traffic and enhance the customer experience.
  • Monitor and evaluate customer service performance to identify areas for improvement and implement solutions as needed.

• Team Management, Coaching, Training, and Mentoring:
  • Lead and develop a high-performing marketing team, providing guidance, coaching, and mentorship to drive individual and collective success.
  • Foster a culture of continuous learning and professional development within the marketing organization.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Skills/ Abilities:

• Proven track record of successfully executing marketing strategies and campaigns.
• Strong communication skills
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office suite and CRM software
• Presentation skills- deliver compelling presentations that reflect the brands’ values.

Education/Experience/Licenses/Certifications:

• Bachelor’s degree in marketing, business administration or related field
• 5 years of experience in Marketing roles, with a focus on regional marketing

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work environment is in an office setting with the noise level of quiet to moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or listen. The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds.

Storm Smart is an Equal Opportunity Employer (EOE) that values and respects the importance of a diverse and inclusive workforce. It is our policy to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity.