Digital Marketing Specialist

Strike Marketing is an industry-leading marketing and advertising agency based in Houston’s historic Heights neighborhood. We are currently seeking a Digital Marketing Specialist for our digital marketing department. Our clients range from premiere global brands like Cirque du Soleil to top local brands like the Houston Zoo.

This role calls for a digital marketing professional who can assist with the multiple facets of all digital marketing campaigns for our clients across channels including Google, Meta, and programmatic display while providing dedicated support to the Digital Director. The Digital Marketing Specialist is responsible for implementation of digital marketing campaigns, monitoring of campaign delivery, assistance with insights and reporting, and supporting the general needs of the digital department.

We’re searching for an organized self-starter who is versatile and can work within multiple digital marketing channels across a variety of industries. You’ll excel in this role if you are proactive and enjoy constant collaboration with team members to ultimately provide data-driven solutions.

Specific Duties

• Implement digital marketing campaigns for agency’s clients within the industries of entertainment/attractions, arts, sports, and healthcare while coordinating with other department team members daily to ensure seamless campaign execution
• Support and maintain optimizations for campaigns within Google Ads, paid social media, video, and programmatic display
• Assist with reporting and analytics deliverables for clients on an as-needed basis
• Obtain all necessary materials to properly implement and execute digital marketing campaigns
• Professionally represent and be an advocate for Strike Marketing and its clients
• Collaborate with agency staff to complete all tasks required for clients
• Complete all other duties as assigned

Required skills and knowledge

• 3 years digital marketing experience (agency experience a plus)
• • Paid digital advertising campaign experience strongly preferred
• Comprehensive knowledge of basic digital marketing tools and principles
• Ability to comprehend analytical campaign data to identify areas of improvement
• Google Ads certification strongly preferred
• Google Analytics certification preferred
• Google Tag Manager experience a plus
• Google Data Studio experience a plus
• Strong analytical skills and data-driven thinking
• Demonstrated commitment to the principles of teamwork and shared responsibility
• Ability to multi-task and meet simultaneous deadlines