Marketing Events Lead

COVID-19 vaccination requirements

Stryker is driven to work together with our customers to make healthcare better. In order to fulfill our commitment as a federal contractor, while focusing on the health and safety of our employees and those that we serve, Stryker is encouraging US employees as well as all new US employees joining our company to be fully vaccinated against COVID-19. Today or in the future, vaccination may be a requirement based on the essential functions of the specific role or applicable regulations. Please refer to our COVID-19 Vaccination Requirements FAQs page for current vaccination and/or reasonable accommodation requirements and timelines.

Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com

Our benefits include bonuses; commissions; healthcare; insurance benefits; retirement programs; stock based plans; paid time off plans; family and parenting leaves; tuition reimbursement; wellness programs; onsite fitness centers and cafeterias; discount purchase programs; and service and performance awards – not to mention various social and recreational activities.

Lead Stryker’s Neurosurgical customer experience platform (including tradeshows, engagement events and customer visits) in an effort to drive customer, employee and community engagement.

Additional role-specific areas of responsibilities may be added as deemed necessary by the local hiring manager.

Event Management

• Serve as program lead for Stryker’s Neurosurgical tradeshows. Including evaluating booth locations, developing floor plans, planning of pre-show meetings, planning custom shows and maximizing booth property usage.
• Serve as program lead for Stryker’s Neurosurgical engagement events. Including but not limited to partnering with external vendors, evaluating event locations, developing floor plans, planning of pre-event meetings.
• Serve as program lead for Stryker’s Neurosurgical customer experiences. Including but not limited to partnering with internal and external stakeholders to design and execute customer visits, dinners, tours, meetings, etc.
• Develop and monitor performance to budget for all platforms.
• Develop and execute communication strategy for all platforms to both external and internal stakeholders.
• Partner with societies to plan and negotiate society partnerships and sponsorships to maximize budget and impact.
• Collaborate with key internal and external stakeholders to propel creative brand strategy and execute best creative solution for complex challenges in digital, print, and experience arenas.
• Create marketing materials from conception through design, review and final production based on the corporate identity guidelines.
• Produce superior design solutions that meet brand objectives and customer needs
• Cross-divisional collaboration among Stryker divisions to ensure consistency in shows/events
• Create campaigns in SalesForce.com to track and report post-show ROI. Input leads, communicate with sales and sales management to maximize lead follow-up and results.
• Ensure that all suppliers deliver high quality marketing materials that meet the defined corporate standards
• Represent, communicate and implement the Stryker design and brand management concept internally and externally; promote and defend the integrity of corporate design and brand standards
• Maintain a high degree of self-motivation, generate fresh ideas, attend seminars and training sessions, keep current with internal and external design trends and foster positive team interaction
• Coordinate with internal stakeholders to ensure the proper equipment and/or materials are available for all events
• Other duties as assigned

Sales Enablement

• Applies clinical knowledge in combination with technical knowledge to develop unique and enticing assets for sales team.
• Ability to identify sales needs based on feedback and current landscape.

Effective Presentations

• Prepares and delivers formal presentations to small and friendly audiences.
• Organizes key points and supporting information for a topic as appropriate for the audience.
• Provides a suitable level of detail using appropriate terminology.
• Anticipates and prepares for audience questions.
• Uses feedback on own presentations to improve.

Graphic Design

• Experiments with new and innovative concepts and design principles to maximize impact
• Participates in training to operate computer graphics design software.
• Assists in choosing layout considerations for specific types of publications.

Internal Communications

• Develops potential alternative delivery mechanisms for internal communications.
• Develops internal communication messaging and materials.

Engagement Measurement

• Establishes metrics, goals/success criteria, and milestones.
• Conducts post-launch analyses and implements lessons learned.
• Establishes short-range and long-range improvement goals for own function, and develops action plans to achieve those goals.
• Reports measurement results in actionable form to management.

Other

• Holds self and others accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
• Mentors, develops, and inspires others.
• Collaborates and influences others on cross-functional teams, advancing partnerships to achieve business objectives
• Demonstrates financial acumen.
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders

Education & special trainings:

• Bachelor’s degree in marketing, business or related discipline required
• MBA preferred

Qualifications & experience:

• 4 years of work experience required

• 2 years medical device or marketing/sales experience preferred
• Experience managing large scale tradeshows or events preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to lead multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Ability to design marketing communications materials for events
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Know someone at Stryker?

Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program at https://careers.stryker.com/referrals/

About Stryker

Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes.

We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com