Product Manager, Transportation

Overview

The Product Marketing Manager will focus on Transportation product lines to ensure achievement of division goals by managing existing products and programs for applicable market segments. This includes setting the overall direction for our product lineup and key product line enhancements, seeking alignment with the Sales and Business Development teams, Engineering, Operations and other key departments to meet the objectives of the business. The Product Manager must define segmentation, targeting and positioning for the products in the marketplace, margin analysis, and marketing support. Ensuring cross-functional interactions occur internally and supporting customer needs externally will be critical to the role. Providing leadership on product portfolio, communications, distribution, related services, PSI (Production, Sales, Inventory) and overall life cycle (product line and SKU level) management are also key facets of the position.

Responsibilities

• Act as the lead for the Transportation segment, taking Marketing leadership of new product innovation while supporting our current and evolving product lineup with strategic tools to grow the business
• Develop and support the strategic plan for these segments and coordinate with the Director of Marketing for the business unit to create business unit plan
• Act as main liaison between our Sales team (customer focused) and engineering / quality / manufacturing to ensure development of winning products or services. Have the ability to articulate technical details into applicable sales savvy materials
• Manage Product Plan / Service Plan for segment and responsible for new additions to meet needs or to capitalize on opportunities identified
• Responsible for milestone passage of products & services and successful launches under challenging timelines
• Portfolio management to include SKU additions and lifecycle monitoring for phase out
• Develop insights based on research and create opportunities for product development
• Identify opportunities for pricing adjustments to achieve results and collaborate with internal Pricing Department, mindful of horizontal and vertical alignment
• Identify trends of market and competitors impacting segment
• Be the subject matter expert for your channels of business, recommending actions to improve business results to achieve quarterly and annual targets. This includes advertising, sales training, customer training, promotions and campaigns
• Ability to influence internal and external stakeholders through persuasive oral and written communications, including sales presentations, strategic planning, PMO and commercial routines
• Perform line reviews for key customers or internal groups
• Prepares a regular competitive review for each product along with annual Strategic Plan
• Provides technical support and materials to sales department, channel partners
• Provides sales support by attending conventions, trade shows/meetings and seminars or making sales calls at the discretion of Sales management
• Develop marketing communication bulletin for applicable product lines
• Convey understanding of market conditions and trends impacting the company’s growth
• Stay abreast of worldwide business developments
• Respond to the unique needs of individual customer contacts
• Seek feedback from customers to identify improvement opportunities
• Empower Category Manager and Analyst to take responsibility for their jobs and goals
• Review the performance of employees in coordination with senior management
• Special projects as assigned by Manager

Qualifications

Education, Experience, Certifications:

• College degree / MBA preferred
• At least 10 years of experience working in marketing and/or sales
• 8 years in Marketing / Product Management, technical marketing skills a plus
• Project Management experience is a plus
• Material Handling Industry or Energy Storage background preferred
• Experience in creating business case and executing product development plans that have resulted in profitable growth
• Demonstrated cross-functional team leadership

Competencies, Skills, Knowledge:The Product Manager:

• Team oriented leader capable of leading others in a collaborative manner
• Draw accurate conclusions from financial and quantitative information
• Summarize business and financial data in a useful manner for planning and decision making
• Ability to work in a fast paced environment on high impact projects and duties
• Executive level communications and selling skills
• Be capable of understanding technically complex systems and products and translating them into easily understood business terms
• Must be proficient with Microsoft suite of products

Travel, other requirements:

• Self-starter that is self-motivated and committed to team and company objectives
• Team player with agility and adaptability with the willingness to change the status quo as strategies of our business evolve Entrepreneurial spirit
• Travel up to 35% will be required

EEO Statement

Stryten Energy is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

About Statement

Stryten Energy helps solve the world’s most pressing energy challenges with a broad range of energy storage solutions across the Essential Power, Motive Power, Transportation, Military and Government sectors. Headquartered in Alpharetta, Georgia, we partner with some of the world’s most recognized companies to meet the growing demand for reliable and sustainable energy storage capacity. Stryten powers everything from submarines to subcompacts, microgrids, warehouses, distribution centers, cars, trains and trucks. Our stored energy technologies include advanced lead, lithium and vanadium redox flow batteries, intelligent chargers and energy performance management software that keep people on the move and supply chains running. An industry leader backed by more than a century of expertise, Stryten has The Energy to Challenge the status quo and deliver top-performing energy solutions for today and tomorrow. Learn more at stryten.com.