Trade Marketing Lead
Job Posting for Trade Marketing Lead at Sub-Zero Wolf
TRADE PROGRAMS
Kitchen Design Contest
- Own, manage and run the SZWC Kitchen Design Contest
- Oversee the three phases of the program
o Phase 1 – Contest start and solicit entries
o Phase 2 – Judging & Summit Gala
o Phase 3 – Post Summit & Gala
- Recruit new judges when applicable
- Lead search for Summit & Gala locations
Trade Associations
- Main contact for corporate sponsored trade associations including regular check-ins, looking for paid and earned opportunities, maximize opportunities included in our sponsorships, and managing annual reviews of association relevancy
- Connect with the distributor trade reps to pulse check their engagement and feedback around the local chapters
CEUs
- Develop 2-3 Courses a year
- Manage and monitor CEU events
- Manage all CEU renewals
- Develop and manage distributor trade advisory group
Events & Tradeshows:
- Planning and executing various trade events and trade shows
Trade Communications
- Facilitate, plan and improve Bi-monthly trade calls, as well as define/refine communication cadence
- Input on sales memos that impact trade reps
- Develop and maintain new trade programs. Lead trade efforts of all Marcom planning, i.e., product launch, brand campaign, email nurture
- In market visits with trade reps
Trade Support
- Develop new, trade, in-market support
- Provide direction for trade support on our website, including Reveal, Brochure Builder, and Product Specifications
Team Management
- Manage and provide work direction for 1-3 direct reports (FTEs, contractors, temps, or interns)
- Facilitate target and goal setting for individual team members with guidance from CBM. Provide ongoing feedback along with mid-year and annual reviews.
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Salary.com Estimation for Trade Marketing Lead in Madison, WI
$76,515 to $112,257
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