Join one of Rochester's Top Workplaces! 

We would love to welcome you to the team!

Loyal to People. Loyal to Planet.  

GreenSpark Solar, loyal to people and planet, creates fiercely local, cost-effective, clean energy options in the Greater Rochester Community.  We feel a huge responsibility to succeed at GreenSpark. As a B Corporation, success is directly tied to honoring our triple bottom line of commitments to people, the planet, and profits (providing capital to grow, revenue to share among our employees, and a return to our investors). It is important work that directly impacts our employees and their families, our customers, and the residents of the communities where we do business, along with our local and broader global environment, but we have fun doing it. Our workplace reflects our values — onsite wind turbines and solar panels directly power our office, our fleet includes all-electric and hybrid vehicles, dogs roam the office, and we strive to be an unabashedly inclusive, diverse workplace.

Our Core Values

We seek a dynamic Content Strategist to join our innovative Marketing and Communications team. We need a skilled writer with creative flair and a deep understanding of digital platforms. This role involves crafting, editing, and analyzing compelling content across various formats, such as blogs, videos, and social media, to align with our strategic goals and connect with our target audience. Reporting to the Digital Marketing Manager, the Content Strategist will play a pivotal role in shaping the voice of GreenSpark Solar.

The essential functions of the Content Strategist include:

• Serve as an internal and external voice of GreenSpark Solar, creating impact content across multiple channels and media. 

• Address industry issues, generate quality engagements, and proactively share renewable energy and sustainability initiatives.

• Edit and compose clear, error-free copy for traditional advertising, digital advertising, email marketing, social media, web content, and other creative branding pieces.

• Manage the content calendar, ensuring timely execution of content strategies and campaigns.

• Analyze and track content performance, making data-driven decisions to optimize our content strategy.

• Conduct content audits and gap analyses to identify opportunities for new content development and improvement of existing materials.

• Collaborate with the Marketing and Communications Department to develop various marketing initiatives, including digital and traditional marketing efforts, PR and sales efforts.

• Research keywords, Search Engine Optimization (SEO), industry trends, competitor activities, and consumer behavior to inform content strategies.

• Oversee the development and launch of new content channels (ie. Nextdoor, Pinterest, Tiktok, etc.)

• Other potential responsibilities as determined by the Senior Manager - Product Marketing and Digital Marketing Manager

These are our education & qualification requirements: 

• Bachelor’s Degree in Communications, Marketing, English, Writing, or other related fields

• 3-5 Years experience in marketing and content production, with a focus on digital marketing

• Strong interpersonal and written communication skills

• Experience writing for both consumer-facing (B2C) and business-to-business (B2B) audiences

• Proficient in SEO optimization 

• Experience with Hubspot or similar CRM is strongly encouraged

• Proficient knowledge of Microsoft Office Suite (Word, Excel, and PowerPoint), G-Suite (Docs, Calendar, Sheets, etc.), Wordpress, and Canva. 

• Collaborative spirit to engage with team members and customers

• Demonstrated ability to work efficiently to meet deadlines and priorities 

• Intermediate knowledge of Salesforce would be a bonus

Here’s a peek at our perks & benefits!

• Annual Salary Range: $60,000-65,000

•  Weekly Pay

•  75% of health insurance premiums, 75% of health deductible expenses and 75% of dental premiums for the employee and family are covered by GreenSpark!

• Flexible Work Schedule and Hybrid Work Arrangements 

• Three weeks (120 hours) of vacation time, and flexible paid time off (PTO) after the first year

• Wellness Week

• Parental Leave

• Eight Paid Company-Wide Closure Days

•  Professional development opportunities

• Annual company retreat

• 401(k) option

GreenSpark Solar is an equal opportunity employer committed to diversity in the workplace. We do not tolerate harassment or discrimination and seek to remove barriers and increase opportunities, access, and advancement for all people. Do not let historical barriers prevent you from jumping on this life-changing opportunity – reach out and ask questions if you have them – we are here!