SVP, Consumer Marketing

Job Description:

Role Summary/Purpose:

The SVP, Consumer Marketing leader will develop and lead consumer engagement strategies across the Synchrony enterprise. This role will report into the SVP, Consumer Engagement & Brand leader and lead a team focused on leveraging consumer touchpoints that drive greater engagement, maximize share-of-wallet, spend, and the expansion of enterprise offerings to consumers. This role will partner across the organization and work closely with Accelerating Consumer Engagement (ACE), Analytics, Market Insights, Business Development Marketing, Brand, and Co-Brand teams to develop marketing strategies and programs that support the Synchrony consumer strategy.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Partner with business and client teams to lead, develop, implement dynamic marketing strategies and programs to drive greater cardholder spend/engagement, maximize Synchrony share-of-wallet, and reduce cardholder attrition

• Stand up a team charged with launching marketing strategies for enterprise-level products, programs and capabilities that deliver revenue growth for Synchrony and its partners.

• Partner with other Consumer Engagement & Brand teams to identify consumer segments/portfolio opportunities, and BD opportunities to optimize brand engagement and cardholder spend

• Lead a team that supports specific client co-brand programs to develop and implement lifecycle marketing best practices to achieve portfolio growth metrics, while enhancing Synchrony brand strategies and revenue

• Develop innovative marketing solutions via test and learn initiatives, consumer insights, competitive intelligence, industry research and data

• Measure, evaluate and communicate results – alter strategies appropriately and in a timely manner, based on data insights

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or in lieu of a degree, 10 years of marketing experience.

• Minimum of 10 years of marketing experience, preferably in credit card or financial services, with demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products including:

  1) Minimum of 5 years of experience with the value proposition and/or new product development processes, from concept innovation through go-to-market execution to drive sales and growth of portfolio.

  2) 4 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing and co-branded programs/products.

  3) Experience with facilitating / assigning in new business development pitching to facilitate growth of portfolio

  4) Minimum of 5 years of Client facing experience with executive presence

  5) Must be a collaborative, cross-functional leader with strong influencing skills and the ability to manage teams in a matrixed organization.

Desired Characteristics:

• Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.

• Dual Brand or Co-Branded credit card experience

• Master's degree (Business or applicable related field)

• Experience as a team leader, with emphasis on developing talent, building and managing diverse teams and partnering to lead cross-functional initiatives

• Outstanding communications, relationship building, influencing and collaboration skills

• Strong understanding of consumer marketing, brand marketing, customer segmentation and test and learn strategies – including program/campaign design to effectively measure results

• Strategic thinking with ability to develop and implement actionable plans to drive measurable business results

• Strong understanding of how to leverage customer and business intelligence to execute a multi-product strategy for greater share of wallet and engagement.

• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information

Grade/Level: 15

The salary range for this position is 200,000.00 - 330,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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