Associate Manager, CRM Solutions

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200 restaurants, 350 franchise organizations, that serve 42 million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

As the Associate Manager, CRM Solutions, you will play an integral role on the CRM Data & Solutions team, architect and deliver marketing and lifecycle communications that engage consumers and drive long-term retention. This person will design, build, and enable automated customer journeys to support CRM and digital marketing efforts.

This person will develop and activate omnichannel marketing campaigns incorporating email, SMS, push notifications, and in-app messaging as part multi-touch customer journeys. The person will also be creating complex audience segmentations within the Customer Data Platform for personalization and A/B testing for optimization.

The ideal candidate will be comfortable thinking strategically with the ability to collaborate across teams, vendors, and 3^rd party agencies. This role is for an individual who is passionate about consumer experience and marketing, offers a high-level technical skillset with solid knowledge of database structures and schemas.

This role will report to our CRM Data & Solutions Manager, playing a critical role in developing the Taco Bell Digital CRM program and continuing to support the team as it evolves.

The Day-to-Day:

• Architect and activate CRM customer journeys involving email, SMS, push notifications, and in-app messaging
• Document campaign flows in detail and present to cross-functional teams for knowledge sharing
• Review briefs, manage workflow tools, kick off campaign building, and proactively request more information from the team as needed
• Build audience segmentation incorporating attributes based on customer profiles, behavior, engagement, and predictive scoring
• Develop and execute experiments involving A/A, A/B, and multi-variate testing for optimization
• Integrate Martech applications with automation messaging platforms via APIs
• Support cross-functional teams with ad hoc queries and discoveries as needed
• Analyze and compile key learnings from all touch points of the customer journey in order to optimize performance
• Collaborate with partners and provide guidance on CRM best practices and opportunities to leverage technology to drive more innovative and engaging messaging
• Work closely with mobile developers, business intelligence, customer middleware, customer insights, and loyalty operations
• Partner inclusively with 3rd party agency partners and technology providers
• Continuously stay on top of training to ensure knowledge of best practices, coding functionality, and new product features 

Is This You?

• Bachelor's degree required
• 5 years of CRM general experience, including direct experience with development and deployment of automated customer journeys
• 4 years of experience building audience segmentation and understanding of relational database best practices with basic SQL knowledge
• 2 years direct experience in Braze or Salesforce Marketing Cloud platforms with knowledge of building Canvas journeys and triggered automations
• Must have experience designing and building a marketing customer automation journey
• Deep understanding of campaign flow, process, and how it drives digital marketing efforts
• Experience with configurations of SMS, push notifications, in-app messaging, and scripting to enable dynamic content and personalization
• Experience configuring API integration connecting Martech platforms
• Knowledge of Punchh loyalty platform or similar
• Experience with Confluence/JIRA or other similar project management tool a plus
• Acute attention to detail and exemplary communication & organizational skills
• Excellent oral/written communication, analytical and interpersonal skills

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­$103,500-$120,000 annually bonus eligibility equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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