What are the responsibilities and job description for the Paid Social Manager - Columbia SC position at TaxSlayer?
Paid Social Manager
Who we are:
TaxSlayer makes life simpler and less stressful for millions of Americans with exceptional, easy-to-use technology. Trusted for over 50 years, TaxSlayer saves time and money for individual customers, business owners, and tax professionals by offering tax preparation software, support, and tools. Our employees are among the brightest, most talented group of innovators who collaborate in a relentless effort to improve our products and exceed customer expectations. We boldly celebrate our progress and the amazing accomplishments of our team.
Are you a TaxSlayer?
Role Overview
TaxSlayer is seeking a Paid Social Manager to be responsible for leading the social advertising program at TaxSlayer. In this role, you skillfully execute campaign management and proactively evaluate new opportunities for the channel. You will work cross-functionally with the likes of the Product and Analytics teams and gain exposure to the full range of programmatic and affiliate marketing channels.
Key Job Duties
- Own the creation of paid social strategies and budget allocation across social platforms
- Act as TaxSlayer’s paid social visionary with the goal of increasing revenue and market share within the channels
- Build and optimize paid social campaigns through activities including building constructing campaigns, building custom audiences, testing creatives, and manage bid strategies
- Deep understanding of social media platforms including Facebook, Snap, and TikTok. Keep abreast of emerging social trends, web technologies, and industry best practices
- Develop and execute influencer marketing strategies, maintaining influencer agency relationship, and manage influencer contracts
- Provide ongoing actionable insights into campaign performance to relevant stakeholders. Ongoing use of reporting and analytics for reporting & optimization
- Collaborate with the Creative team to develop creative concepts. Establish specifications and requirements in support of the creative development process
Skills and Qualifications
- You have 3-5 years of experience building & managing advertising campaigns on Facebook, Snapchat, and other popular social advertising platforms
- You have experience in effective A/B testing, and you can build experiment frameworks to drive results and gain insights
- You have strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives.
- You focus on results and have a bias for action. You're self-directed, proactive, and collaborative
- You have excellent written and verbal communication skills. You clearly voice your opinion, are candid, and receive feedback well
- Facebook Blueprint Certification desired
APPLY TODAY and be sure to opt in to text communication with our recruiting team!
The TaxSlayer Vision
Radically transforming the way people use technology, allowing them to spend less time on the things they have to do and more on what they want to do.
TaxSlayer Values & Beliefs
Customer-obsessed. Everything we do starts and ends with our customers. We truly care about our customers.
Unified. We treat each other and our customers like family.
Responsible. We conduct ourselves in every action to ensure that we hold ourselves and each other accountable; deliver results; serve our community.
Bold. We celebrate our progress and success and never stop seeking to be better and do better.
What we offer:
At TaxSlayer we realize the most important aspects in leading our industry are the bright minds behind everything we do. We are proud to offer our employees a highly competitive, comprehensive, and flexible benefits program.
- We offer flexible remote and/or hybrid work options when possible, depending on the role.
- Exempt Salaried employees receive a generous PTO bank, in addition to Paid Holidays.
- Insurance: Medical insurance offerings from Humana and Guardian. Options for Employee Only, Employee Spouse/Domestic Partner, Employee Children, or Family. Dental & Vision insurance options are also available.
- 401K with 1.5% match on up to 3% contribution
- Performance-based bonus and salary review process
- Other offerings: Wellness Program, Life Insurance for employee, Long-term and Short-term disability, Critical Illness Insurance, Accident Insurance, Education Assistance, company-paid parking, on-site fitness facility, company store, and unlimited free coffee.
Please note: TaxSlayer complies with the Federal COVID Vaccination Mandate. All employees must show proof of vaccination status as a condition of employment, as allowable by law.
TaxSlayer provides equal employment opportunities to all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state, and local laws.