What are the responsibilities and job description for the UI Content Writer position at TD Bank?
TD Description
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J.
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD".Department Overview
Job Description
- Collaborates with project partners and DCX Experience Strategy team to determine the business objectives that drive content strategy
- Presents content concepts and direction to client in collaboration with designers
- Provides quality assurance of deliverables
- Provides mentorship to other content managers
- Contributes to project scoping and planning
- Makes recommendations on user requirements for projects
- Leads development of high-level messaging concepts for digital experiences
- Provides input on brand-strategic conceptual frameworks for digital experiences
- Establishes and manages relationships with internal and external clients
- Collaborates with Marketing on optimizing copy for SEO/SEM
- Obtains competitive site evaluations and customer data and establishes benchmarks for content
- Seeks out current industry knowledge and educates team members
- Writes effective and compelling copy, including product pages, secure applications, FAQs, etc
- Develops and documents content creation governance and workflow as well as style, tone and voice guidelines, including recommendations around brand vision
- Proofreads and corrects web copy for grammar, punctuation and style in accordance with style and brand guidelines.
Job Requirements
- Bachelor's degree or work experience equivalent to Bachelor's degree required (preferably in Marketing, Communication, Advertising or Journalism)
- 5-7 years' experience in content strategy and/or content creation
- Strong portfolio of writing samples
- Expert writing, editing and proofreading skills, with experience writing for online required, mobile a plus
- Understanding of interaction design and usability principles and how content strategy and creation contributes to the user experience
- Financial services industry knowledge preferred
- Excellent written and verbal communication skills
- Strong ability to articulate concepts and rationale to team members and clients
- Ability to multi-task and work efficiently under pressure, with careful attention to detail
- Ability to work independently as well as collaboratively
- Self-motivated, organized and accountable
- Passion for digital experiences and enthusiasm for collaboration with other creatives and mentoring other writers
- Solid knowledge of applicable programs (e.g. Word, Excel, PowerPoint)
Must be eligible for employment under regulatory standards applicable to the position.
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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