Commercial Producer

TEGNA Inc.
Buffalo, NY Full Time
POSTED ON 5/12/2024

WGRZ-TV Channel 2 has an immediate opening for a full-time Commercial Producer. This role includes writing, shooting, editing, and producing motion graphics for multi-platform advertising. From idea to execution, the Commercial Producer role is a hands-on position that requires technical production skill, creativity, and ingenuity. Candidates will need to demonstrate past work through a demo reel or website with examples of their work (shooting, editing, and graphic treatments).

The Commercial Producer is expected to work closely and collaborate with our clients, the Account Executives, and the rest of the WGRZ team in a professional manor. Must be able to meet tight deadlines while keeping a positive, enthusiastic attitude.

Responsibilities:

  • The production of advertising/commercial video content. Writing, shooting, editing & graphics.
  • The Adobe CC Suite. Highly skilled in Premiere Pro & After Effects.
  • Graphic design, motion graphics and 2D animation.
  • Digital Cine Cameras such as the Sony FS and FX line of cinema cameras.
  • Shooting and color grading LOG format footage.
  • Professional lighting techniques.
  • Professional audio recording equipment and techniques.
  • Drone piloting/operation. Current FAA certification preferred.
  • Scripting/ copywriting: creative concepts, effectiveness, timing, etc.
  • Professional production equipment such as gimbals, sliders, jibs, dollies, etc.
  • Experience working in professional video production, such as a media company, production house, and/or Ad Agency is preferred.
  • Bachelor’s degree in media production, communications, graphic design, or film preferred.
  • Interpersonal skills and ability to collaborate with others.
  • Must maintain a valid driver’s license with good driving record.
  • Must be able to lift, set-up and operate equipment weighing up to 50 pounds.
  • Strong organizational skills and ability to multi-task in a fast-paced environment.
  • Must be creative in their concept ideas, shooting and editing.
  • Must be deadline-oriented, maintaining quality while staying on tight schedules.
  • The ability to take direction as well as offer his/her own creative thoughts, ideas and suggestions in brainstorms and pitches.

Requirements:

  • Write, shoot, and edit high quality commercials for TV and digital streaming platforms that effectively sell a product or service to consumers.
  • Must be a highly skilled editor in Adobe Premiere and After Effects with ability to produce high-quality work.
  • Participate in client pitch meetings when needed to help explain creative vision and capabilities.
  • Collaborate with sales account executives, managers, and clients to create the most effective advertising and marketing messages for businesses working with WGRZ.
  • Create multi-platform marketing messages using consumer research when available, applying sound advertising principles and business strategy.
  • Provide clear messaging to consumers through compelling visuals and copywriting designed to motivate them to act, visit a website, attend an event, or shop in a local business.
  • Represent the station externally by interacting with clients in person and through all forms of communication and internally by interacting with stakeholders across multiple departments.

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