Producer

WBIR, the TEGNA-owned affiliate in Knoxville, TN is seeking an innovative Producer to shape our daily newscasts. At WBIR, we build creative shows that engage, educate and inform our audiences. We prioritize original storytelling and investigative journalism as key components of our newscasts to set our product apart in the Knoxville market. We value a collaborative, motivated journalist who works well within a team to bring the truth to our growing audiences across platforms, starting with our streaming and broadcast services. We want your authentic personality to drive your storytelling and writing in an exciting and captivating manner to hold the audience.

Responsibilities:

• Use your natural curiosity to pitch compelling stories.
• Show off your creativity and storytelling skills.
• Craft stories of all lengths on all platforms for specific audiences.
• Meet daily deadlines.
• Combine live pictures, graphics, compelling video and emotional sound to create an engaging experience for our audience.
• Booth continuous coverage on our live streams for breaking news and community events.
• Consistently try new things after thoughtful discussion with supervisors.
• Allow the impactful and emotional conversations the community needs to drive the content in your rundown.
• Use data analytics to help shape the content of your show.
• Challenge traditional ways of doing things.
• Advocate for underrepresented people, communities and viewpoints to have a voice and presence in your show.

Requirements:

• Bachelor’s degree preferred in journalism, communications or related field or equivalent years of experience.
• 1 year of news content experience.
• Top-notch communication skills are an absolute must.
• Solid journalistic judgement and a news philosophy that emphasizes accurate, fair and unique local content, along with community engagement. 
• Understanding of the tenets of professional journalism.
• Skills in producing engaging, content-driven newscasts and digital content.
• Strong social media skills, including an active news hound presence on your preferred social platforms. 
• Organizational skills and the ability to work under time pressure deadlines.
• Ability to calmly handle live, breaking news situations and changing events. 
• ENPS and Edius system experience preferred.

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