Marketing coordinator

Description :

Support Marketing Strategy : Implement and track marketing strategies set in place by the Business Development / Brand Manager.

Product Positioning : Ensure marketing materials and resources are up to date and consistent in various mediums to include, print, digital and online media.

Campaign Execution : Execute marketing campaigns, including digital advertising, content marketing, email marketing, and social media efforts as directed by the BD / B Manager.

Promotional Items : Work with vendors and suppliers to order materials related to supporting Marketing and Company Events that align with budgets put in place for the activity.

Content Creation : Develop marketing materials, including brochures, spec sheets, videos, flyers, website content, and power point presentations while keeping in compliance with brand guidelines.

Sales Support : Collaborate with the sales team to provide them with the necessary tools and materials to promote and sell the equipment effectively.

Graphic Design : Under the direction of the Business Development / Brand Manager, create graphic designs that are not only pleasing to the eye but effective advertising.

Photography and Videography : Take photos and video of Company products for the use in content and promotional item creation.

Photo retouch as needed to ensure high quality imagery.Trade Shows and Events : Coordinate participation in industry trade shows and events to showcase the equipment and build relationships with customers and partners.

Support Sales staff in planning and execution of attending events.Partnership Development : Support Dealers and external sales partners with their efforts in the sale and support of our equipment.

Company Events : Support planning and execution of internal and external company events with a focus on Core Values.Customer Relationship Management : Implement and provide administration support for company CRM and track and reporting results to Business Development / Brand Manager and distribute applicable leads to sales.

Skills :

Marketing communications, graphic design, crm, Digital marketing, Copywriting, Social media, adobe photoshop, adobe premiere

Top Skills Details :

Marketing communications,graphic design,crm

Additional Skills & Qualifications :

Bachelor’s degree in marketing, communications or similar field a plus but not required.Minimum of 3-5 years of marketing experience required.

At least 2 years of graphic design experience requiredStrong prioritization, organization, and project management skills to handle multifaceted projects and campaigns.

The successful candidate will be a highly motivated self-starter, able to work independently with exceptional follow-up and follow through skills.

Proven experience in marketing, preferably with a focus on manufacturing or heavy equipment.Excellent written and verbal communication skills.

Ability to work with multiple departments collaboratively to accomplish marketing goals.Skilled in writing and editing content with attention to detail.

Ability to track and measure the ROI of marketing campaigns using CRM and report to BD / B on results.Proficiency in CRM (Dynamics preferred), analytics tools, Microsoft Office Suite and Adobe Creative Suite required.

Daily working knowledge of CMS and other marketing software highly desirable.Photography and videography experience, preferably with Adobe Photoshop and Premiere Pro required

Experience Level : Intermediate Level

Intermediate Level

About TEKsystems :

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity.

We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia.

As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.

That's the power of true partnership. TEKsystems is an Allegis Group company.

Last updated : 2024-05-17