What are the responsibilities and job description for the Strategy analyst position at TekWissen LLC?
Overview :
Tekwissen Group is a workforce management provider throughout the USA and many other countries in the world. The below job opportunity is for one of Our clients who is an American chain of beauty stores headquartered in Bolingbrook, Illinois.
This Client carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and hair care products.
Job Title : Paid Display Strategy Analyst
Location : Bolingbrook, IL - 60440
Duration : 3 Months
Job Type : Contract
Work Type : Onsite
Job Description :
GENERAL SUMMARY & SCOPE
We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency.
The Display Analyst's responsibilities include the management of our Display programs; improving the volume and quality of traffic to client across all devices and driving revenue online and in our stores.
This role requires both strategic and tactical level work to continuously improve the experience of our guests.
The Display Analyst is responsible for planning, development, execution and evaluation of client Display programs.
Reporting to the Senior Manager, Media Strategy, the Media Strategy Analyst will work with internal teams across marketing, site merchandising, analytics and IT, as well as external partners to achieve business objectives.
client is looking for an enterprise thinker with a team focused mindset.
PRINCIPAL DUTIES & RESPONSIBILITIES
Strategize, manage, and develop client Display Marketing campaigns
Manage Agency and direct partner relationships to execute ongoing account optimization
Brief creative concepts and work with designers, copywriters and the site team to develop display assets
Lead planning and defining of channel strategy for all major marketing events (i.e. Big Summer Beauty Sale, Fall Semi-Annual Beauty Event, etc)
Oversee and manage campaign pacing, performance, and budget for the Display and Native program
Work with Senior Manager, Media Strategy on identifying new strategies and key learnings that can be applied to core program
Work directly with CRM and Analytics teams to implement and improve programs
Collaborate and build relationships between CRM, Loyalty, Creative, Analytics, IT, Merchant and Content teams as well as external partners
Own quarterly process and creation of an executive summary of any new test and learn initiatives for Sr. Leadership (Vice Presidents, Senior Vice Presidents)
Responsible for sharing campaign results and learnings with internal stakeholders
Stays current on industry news, trends, tactics and strategies and educates the broader organization on new opportunities that can be used to provide our guests the best experience
JOB REQUIREMENTS
BA / BS in Marketing or Business Administration
Minimum 2 years of experience managing Display channels
Proven track record in managing marketing programs within the retail industry
Experience with ad servers / platforms like Campaign Manager, Conversant, DV360 etc.
High attention to detail and exceptional organizational skills
Advanced problem-solving skills
Understand how / when to incorporate qualitative data into decision-making
Proven ability to work closely with technical (software development) teams
Vendor management skills
Excellent communication skills; verbal and written
Solid data analysis skills and ability to identify actionable insights from large datasets
Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized
Omni-channel experience
Proficiency using Microsoft Excel, Powerpoint
Strong presentation skills and an aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Last updated : 2024-05-15
