Publicist/Account Executive, African American Division (LOS ANGELES BASED)

THE MRKT is the multicultural marketing and communications division of Terry Hines & Associates (THA), a leading entertainment-marketing firm for over 40 years. Founded in 2003, our specialized one-stop shop offers a comprehensive approach to connecting with diverse multicultural demographics via culture and lifestyle, over stereotypes and assumptions.

As a multicultural marketing partner for several major motion picture studios, television networks, streaming services, and consumer brands the division primarily specializes in marketing entertainment properties to LatinX, African-American, AAPI and LGBTQIA consumers across the country via a wide range of services, including targeted publicity, promotions, grassroots, partnerships, creative content and advertising, digital/social media, and influencer marketing.

Summary/Objective

As an Account Executive/Publicist on our multicultural marketing team, this person will be responsible for strategizing, implementing and overseeing multi-platform targeted marketing campaigns specifically aimed at diverse audiences for major entertainment accounts.

Duties/Responsibilities

• Develop a trusted, constructive and proactive relationship with the client and their team

• Act as liaison between studio and the entire publicity/promotions team, both LatinX,  African-American and AAPI as necessary per client. Keep both the client and department executives informed on the status of projects on a regular basis

• Develop internal directives for assigned accounts; lead brainstorm sessions and contribute creative and fresh thinking

• Pitch and procure publicity, promotions, and partnership opportunities with select assigned outlets, bringing innovative opportunities based on new partners, current trends, and upcoming activations

• Manage delivery of campaign items to ensure all deadlines are met

• Prioritize and execute day-to-day publicity and promotional directives

• Develop/review all client-related communications, including campaign proposals/plans, tailored directives, pitch emails, status reports, event overviews/recaps, final reports, translations, and advertising & promotions creative (e.g., advertising, promo ads, one-sheets, etc.)

• Manage (and, when necessary, attend) events including, but not limited to: junkets, press days, PA tours, stunts, screenings, etc. Manage campaign budgets and billing processes

• Assist in the research and identifying of upcoming and existing entertainment projects

• Take an active role in the business development of the department, including identifying opportunities and helping to develop new revenue streams with assigned clients, as well as contributing to presentations/proposals with fresh strategic thinking and participating in pitch meetings.

Required Skills/Abilities

• Lives in Los Angeles area

• Excellent interpersonal skills with the ability to manage sensitive and confidential

• Excellent writing and verbal communication skills

• Outstanding organizational skills and ability to keep focused when performing a variety of projects simultaneously

• Ability to function well in a high-paced and at times stressful environment

• Punctuality and reliability

• Able to commit to non-traditional work hours, as some projects will require over-time and evenings/weekends activities both in the office and off-site

• Working knowledge of: Internet Software; Spreadsheet Software (Excel); Word Processing Software (Word); Electronic Mail Software (MacMail); and Presentation software (PowerPoint, Keynote)

Education and Experience

A minimum of a Bachelors’ degree is preferred.  Minimum of two years previous experience in an agency, professional services, or entertainment environment.  Experience working within a multicultural environment a plus. A combination of education and experience may be accepted

Physical Requirements

Must be comfortable working remotely, with prolonged periods of sitting at a desk, using a telephone, and working on a computer.  May be required to type, write, speak, hear, touch with fingertips, grip, reach, and follow multi-part instructions, with or without accommodation.  Must be able to occasionally lift 20 pounds.

The MRKT is an Equal Opportunity Employer. It is our policy not to engage in discrimination against any individual, or harassment of any person seeking employment with our organization on the basis of race, color, national origin, religion, sex, gender identity, pregnancy, physical or mental disability, medical condition, ancestry, marital status, age, sexual orientation, citizenship, genetic information or status as a covered veteran including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. This policy applies to all employment practices, including recruitment, selection, promotion, transfer, merit increase, salary, training and development, demotion, and separation. This policy is intended to be consistent with the provisions of applicable State and Federal laws. Federal law requires proof of citizenship or "alien right-to-work" status.