Manager, Digital Marketing

Who We Are 
 
We promote healthy environments so that every mind, every body ,and every young person can be healthy and ready to succeed. 

We believe that a dedicated, intensified movement that centers equity in health practices and policies is required in order to achieve dramatic improvements in the health and life outcomes of Black, Indigenous, People of Color, as well as communities experiencing deep poverty. 

Healthier Generation has worked with schools, youth-serving organizations, businesses, and communities, promoting healthy environments so that young people can achieve lifelong health. Our work, in total, has reached more than 31 million children and meaningfully improved the environments that support their physical, social, and emotional health. 


Job Purpose–What You Will Do 

The Digital Marketing Manager is an integral part of Alliance for a Healthier Generation’s (Healthier Generation) Marketing team, working collaboratively towards the organization’s goal of addressing racially and socioeconomically based health inequities. The mission of this role is to help Healthier Generation and the Marketing team equip health champions with the tools and resources needed to equitably transform environments surrounding young people and their families. 

The Digital Marketing Manager’s mission is to use data analytics on user behavior to develop marketing strategies and campaigns that attract new users and further engage users currently working with Healthier Generation and our suite of programs designed for use by educators, school administrators, out-of-school time staff, and family caregivers to support equitable whole child health.  

The Manager identifies opportunities to better reach prospective and current audiences, including making recommendations to inform effective digital marketing strategies that regularly bring users back to our digital products, recruit new users, and enhance engagement strategies. Their success will maximize programmatic impact and revenue by directly driving the end goals of Healthier Generation’s digital delivery: increased recruitment of and more intensive engagement with our digital products, especially the Action Center, among schools, districts, community partners, and families. 

Core Responsibilities 

Strategy, Communications & Campaigns 
Time Allotment: 60% of time with quarterly projects per campaign, aligned with funder/revenue objectives.  

- Co-create digital marketing strategies and multichannel campaigns (e.g., web, social, email, SMS/text) that drive awareness, engagement, conversion, and revenue among      target audiences for Healthier Generation and its programmatic portfolio.

- Serve as daily point of contact to select program partners, funders, and internal project teams to coordinate and communicate as needed to increase campaign impact 

- Analyze user behavior trends across digital channels including email, digital advertising networks, mobile apps, and the Healthier Generation and The Walking Classroom websites. 
- Contribute to editorial calendar and communications plans to ensure alignment of all digital marketing assets with Healthier Generation brand and messaging guidelines.
- Implement audience segmentation, customized content, and email automation strategies to nurture and expand relationships with priority audiences.

Data Analytics & Reporting 
Time Allotment: 20% of time with quarterly projections, aligned with funder/revenue objectives  

- Support Healthier Generation leadership, teams and funders with routine and grant-specific digital marketing, advertising, and campaign updates.
- Support evaluation and data strategies and activities as needed. 

Advertising & Budget Management 
Time Allotment: 20% of time with quarterly projections, aligned with funder/revenue objectives.  

- Lead comprehensive Google Ads strategy to drive engagement with Healthier Generation programmatic portfolio.
- Lead development and implementation of advertising plans and budget recommendations across various mediums (e.g., online, social, print, podcast).
- Coordinate the development of advertising assets and materials (e.g., conference collateral, event signage, print/digital ads).

Other duties as assigned. 


Required Competencies: Who You Are 

You should have a genuine interest in and commitment to making kids’ lives healthier. You are a dedicated equity driven, solution-oriented professional who values community centered approach and systems-level change. Your ability to prioritize tasks, build internal and external relationships and be self-driven prepares you for this position. 

Your professional experience will show that you practice many of the following Healthier Generation core values: 

- Mission driven: You are passionate about creating equitable environments for young people and believe every mind, every body, and every young person should be healthy and ready to succeed. You demonstrate passion for school and youth-serving organizations, health and wellness, quality standards and processes.

- Crave Solutions: You strategize to transform systems and drive sustainability through evidence-based, data-driven approaches. You have an ability to assess and identify significant opportunities and potential problems and develop feasible solutions to address the problem.

- Bridge Builders: Making intentional and effective connections externally and internally to fulfill our purpose. You can build and maintain relationships with a variety of diverse stakeholders and have an understanding of the challenges facing communities that serve Black, Indigenous, and People of Color populations.

- Engage and connect: You demonstrate professionalism and courtesy with open and proactive communication to increase synergy. You assume best intentions and practice self-management and empathy to acknowledge our own and each other’s perspective. You can effectively provide and receive feedback that is constructive, timely, as appropriate.

- Never settle: You strive constantly for excellence and equity with an eagerness to improve and a zeal to stand up for generations of healthy, thriving kids. You have demonstrated knowledge and experience in cultural competency and applying an equity mindset with colleagues, leaders, stakeholders, and communities.

- Virtually here: You respect the time and contributions of colleagues by being punctual, attentive, and responsive in all virtual settings. You use available technology to create an environment that facilitates person-to-person connectivity and workflow. You also have effective presentation skills (internal, external, small, large, conference calls, in-person).


Education and experience requirements for this role: 

- Bachelor’s degree in public health, communications, marketing, or related field required or equivalent combination of education and experience
- At least 5 years experience in implementing strategic marketing and/or program initiatives, including plan development, implementation, writing, editing, and reporting.  
- Experience in working on national communication campaigns/programs. 
- Project Management experience preferred.

Other Requirements 

- Required travel by car or plane up to 20% of the time.

Compensation and Benefits 

At Healthier Generation, we believe in a holistic approach to rewarding and supporting staff. We work to balance financial stability with competitive pay and meaningful benefits –while offering unmatched schedule flexibility and mission-based work. Some of the benefits we offer include: 
Flexible PTO (available immediately upon hire)
- 100% remote work, highly flexible work environment
- Competitive health benefits program and employer contributions
- Professional development and learning opportunities
- 401(k) employer match of up to 4%, with 100% vesting of the match upon hire
- Stipend income to support communication and wellness in the amount of $1,500 per year (in per-paycheck increments)

Each job at Healthier Generation is assigned to a salary grade built on market data. For an individual coming into Healthier Generation, we set pay generally between the minimum and the midpoint of the salary grade and based on qualifications. For this position, the minimum is $68,642 and the midpoint is $82,370. 

This job description is subject to change at any time. 

The Alliance for a Healthier Generation is committed to Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or veteran status in accordance with applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know. 

In compliance with federal law, all persons hired will be required to identify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.