VP, Digital Experience

Company Overview

The AZEK Company (www.azekco.com) is a $1.2 Billion and growing industry-leading

manufacturer of beautiful, low-maintenance building products, and is highly committed to

accelerating the use of recycled materials. We use our expertise in materials science to

engineer and manufacture high-quality, sustainable residential and commercial building

products that improve lives and businesses. All of Azek’s products are designed to replace

wood, metal, and other traditional materials in a variety of applications. In June 2020, we

completed a highly successful IPO (NYSE: AZEK).

At AZEK, we don’t just accept diversity — we celebrate it, we support it, and we thrive on it for

the benefit of our employees, our products, and our community. AZEK is proud to be an

equal-opportunity workplace and is an affirmative-action employer.

Position Summary

We are looking for an impactful executive who can bring shape to the organizational vision for

how our website and digital strategy can facilitate a best-in-class customer journey.

This person must be a highly skilled system thinker with experience transforming basic/siloed

marketing and website experiences into integrated, Next-Gen customer journeys using

orchestrated processes and data-driven, customer-centric digital solutions. They must be able

to lead the strategy and execution of a multi-year technology roadmap and manage a team to

drive day-to-day compelling digital strategies from conception through implementation.

This person will lead digital innovation and be forward-thinking and knowledgeable about how to

leverage new technologies to achieve our goals and align technical solutions with business

needs to drive revenue and growth. This person will bring expertise that spans all the key digital

marketing disciplines, from user design and content through to AI systems and analytics. They

must have experience with full marketing automation and understand complex data ecosystems

and be able to leverage for marketing purposes. They will manage the Web and CRM functions

and integrate with Performance Marketing, Customer Experience, and Brand teams to create a

modern, efficient end-to-end solution and transform the digital customer journey.

This person must be a strong leader and collaborator who can lead change and generate buy-in

across a wide range of functional stakeholders. This person must be passionate about

motivating and engaging individuals and groups and cultivating high-performing teams that

consistently meet goals.

Responsibilities

• Conduct & deliver end-to-end journey mapping to understand drivers of customer
  
  

sticking points and identify the right strategies and tactics to overcome them

• Define, resource, and implement the roadmaps aligned to deliver CX and conversion
  
  

objectives

• Partner with Performance,, CX, and Creative leads to build message relevance, cohesion,
  
  

and connectivity among digital (and offline) touchpoints

• Dive deep into customer personas and behavioral data; build solutions to streamline the
  
  

UX, and enable consumer conversion in the fewest steps possible

• Apply the appropriate diagnostics to existing platforms to identify short-and long-term
  
  

roadmaps, including the appropriate internal or external resourcing

• Build out the framework for site analytics, including data and attribution modeling, lead
  
  

scoring and prospect scoring

• Translate business stakeholder requirements into functional requirements, user stories,
  
  

and test criteria

• Drive all A/B testing, conversion rate optimization, and personalization activities
• Work cross-functionally to prioritize the feature and optimization backlog based on
  
  

business impact, experience improvement, technology requirement

• In partnership with Performance Marketing and CRM teams, develop and maintain site
  
  

performance dashboards, quarterly business summaries, and activations that drive

toward key KPIs

• Establish UAT and deployment processes, QA, test validations, and launch methodology
• Provide technical leadership and support in partnership with IT, sales operations and
  
  

agencies; balance brand requirements/priorities with technical performance

• Participate and execute as appropriate: landing pages, new lead flows, partnership site
  
  

integrations

• Help identify the best approach and resources for SEO; build a prioritization plan for
  
  

content and updates based on SEMRush and Google insights

• Identify, deploy, and manage relevant MarTech initiatives: chat, new engagement tactics,
  
  

and enrichment tools; manage and govern tracking scripts, UTMs, and e-commerce

connections

• Manage a team of internal and external design, development, and enablement partners
  
  

that translate objectives into requirements

• Proactively communicate behavioral and journey insights in conjunction with
  
  

optimization schedules, testing, and new product introductions

Competencies

• 10 years experience in a website/platforms leadership role as well as CRM integration
• B2C and B2B experience is highly preferred. Familiarity with products that involve a high
  
  

consideration/long purchase path is a plus

• Wordpress CMS experience required
• Experience with Salesforce is required; experience with Pardot and/or Marketing Cloud is
  
  

strongly preferred

• Experience with full marketing automation and complex data integration across all
  
  

stages of the journey

• Experience with UX/UI, mapping, and flows intended to simplify a user’s path to purchase
• Proven record of driving results through the use of analytics, insight, and
  
  

cross-collaboration

• Demonstrated ability to articulate performance marketing principles and integrated
  
  

execution

• Ownership of SEO organization, or strong partnership with SEO experts
• Demonstrated experience with strategic A/B testing for experience and conversion
  
  

optimization

• Ability to analyze data and translate findings for technical and non-technical audiences
• Experience with GA, GA360, MicroStrategy, SEMRush, Convert, and other measurement
  
  

tools