Account Director, Healthcare Digital Media

Who We Are:

The Bliss Group is an analytics-driven marketing communications firm that is centered on strong values and a commitment to training you to accelerate your personal career development.   Our continued growth is opening up new opportunities for all levels within our firm, particularly in healthcare, technology, financial and professional services and social purpose.   We are always looking for team members who are passionate about our industry, our clients and making a difference in our society.    

Position Overview:

The Bliss Group has an immediate opening for a full-time, experienced Digital Media Specialist (Account Director).

In this role, you will be responsible for supporting the digital media needs of our Healthcare clients and will develop campaigns targeting patients and/or caregivers. (Bonus: experience with campaigns targeting physicians as a referral source).

You will help Bliss clients and account teams identify and execute the right strategies to achieve their objectives – focused on Paid Media (ie, Paid Search, Re-Targeting and Display) and Paid Social (ie, LinkedIn, Facebook, Instagram, Twitter). From there, you will enhance the Website User Experience (UX) to increase Return-on-Ad-Spend (streamline ad to post-click landing page experience), and provide best practice recommendations to improve Search Engine Optimization (SEO).

The right candidate is a creative and analytical thinker, who loves digging into data, following digital media industry trends, creatively bringing a campaign to life, and has experience managing a team of junior and mid-level professionals.

Responsibilities may include but are not limited to:

• Overall:
  • Create plan and strategy for digital media campaigns across Paid Media (primarily focused on Paid Search and Paid Social ad campaigns)
  • Strong ability to connect the ad to post-click landing page experience to optimize Return on Ad Spend (ROAS) through UX and SEO best practices
  • Share healthcare digital media best practices with team (helping with Learning & Development)
• Paid Media:
  • Experienced in optimizing Paid Search and Paid Social accounts, launching new campaigns, and identifying targeted audiences
  • Understands each platform’s nuances and best practices across Google, LinkedIn, Facebook, Twitter and more.
  • Understands how Paid and Organic Search play well together
• Website User Experience
  • Expertise in re-imagining the look and feel of a company’s website (creative, technical, and UX), as well as connecting the ad to post-click landing page experience
  • Website Re-Design: Ability to provide recommendations around enhancing creative (including photography and video assets), user experience/UX (optimum layout of website landing pages via wireframes), and can provide direction to designers/UX partners (preferred, but not required)
  • Website Re-Platform: Experienced working with various platforms (WordPress, Amazon Web Services), comfortable with identifying platform requirements, and can provide functionality recommendations for a seamless user experience to developers, UX experts, and design partners (preferred, but not required)
• Organic Search (Search Engine Optimization, or SEO):
  • Able to audit, provide best practice recommendations and implement SEO recommendations (ie, meta-tags like Page Titles & Page Descriptions, keywords, etc)
  • Comfortable using tools like Google Search Console, Google Analytics, and other SEO tools
• Analytics:
  • Monitor and report on performance, identify benchmarks, and evaluate relevant KPIs

Qualifications:

• Bachelor's degree
• 5-8 years of digital media/performance marketing experience – specifically, Paid Media, SEO, Website UX/user experience, Analytics, and strong Project Management experience required.
• Confident leader who is experienced managing a small digital media team
• Role would report to Vice President, Head of Digital Media

• Experience in Healthcare industry is required (developing patient/caregiver campaigns)
• Proficiency in Google’s ad manager, Google Analytics, or other analytics web and paid ad platforms

• Strong written and verbal communication skills
• Strong project management skills and exceptional attention to detail
• Ability to work in a fast-paced environment with continually shifting priorities
• Experience in Social Media, SEO/Organic Search and Email Marketing is a nice-to-have, but not required

Work Location: This position will be based in our NYC, NJ, or Austin office working a hybrid schedule or can be remote if not close to our offices. 

Salary Range: 100K-135K annually

**Base pay offered may vary depending on job-related knowledge, skills, and experience. A discretionary bonus and Profit-Sharing Plan, (for VP roles), may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered

Bliss Benefits & Perks:

Competitive Compensation Package including Bonus & Incentive Opportunities
Robust Benefits Program: medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, pet insurance, college savings plan (529), employee discounts
401k Retirement Plan with Company Match
Generous Time Off: Flexible PTO Days Company Holidays including office closure between Christmas and New Year's
FlexTime
Hybrid work schedule
Convenient Midtown Office Location
Great Company Culture. Collaborative, friendly, supportive, of high integrity. We highly value our colleagues.