Social Media Manager
Job Posting for Social Media Manager at The Harrison Group
The Harrison Group is a 3rd generation family business that has been owned and operated in Ocean City, Maryland, since 1951. The Harrison Group operates over fifteen hotels and seven restaurants from Ocean City, Maryland, Virginia Beach, Corolla, North Carolina, and Jacksonville Beach, Florida. The Harrison Group portfolio is constantly evolving. Yearly renovations take place at all of our properties to enhance and refresh the experience for our guests. Great effort is taken to continually improve our locations, enrich our guest experience, and perfect our hospitality. Beyond our current location, the Harrison Group is always looking to the horizon for new opportunities to expand and transform other markets. Join us on our exciting journey as we continue to evolve and grow.
Job Summary:
As a Social Media Manager at Harrison Group Hotels and Restaurants, you will play a pivotal role in developing and implementing the social media strategy for our properties. You will be responsible for building and maintaining a strong online presence, fostering engagement with our audience, and showcasing the unique offerings of our hotels and restaurants across various social media platforms.
Responsibilities:
Social Media Strategy Development
- Help create with the Director of Marketing and execute a comprehensive social media strategy aligned with the company's overall marketing objectives.
- Identify key target audiences and tailor content to resonate with diverse demographics.
Content Creation
- Develop engaging and visually appealing content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Collaborate with internal teams to gather content, including high-quality images, videos, and written materials.
- Write weekly blogs the appeal to the properties target market.
Community Management
- Monitor and respond to comments, messages, and mentions across social media channels in a timely and professional manner.
- Foster positive online communities and address customer concerns effectively.
Campaign Management
- Plan and execute social media campaigns to promote special events, promotions, and brand initiatives.
- Track and analyze campaign performance using analytics tools, adjusting strategies as needed.
Brand Consistency
- Ensure consistency in messaging and branding across all social media platforms.
- Uphold the company's values and image in all online interactions.
Collaboration
- Work closely with revenue management, sales, and operations teams to align social media efforts with broader business objectives.
- Collaborate with influencers and partners to expand the reach of our brand.
Analytics & Reporting
- Utilize analytics tools to measure the success of social media efforts.
- Provide regular reports on key performance metrics and offer insights for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager in the hospitality industry is preferred but required.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and a passion for storytelling.
- Familiarity with social media management tools and analytics platforms.
- Ability to work collaboratively and thrive in a fast-paced environment.
- Flexible hours, some weekend work may be required.
Salary.com Estimation for Social Media Manager in Ocean, MD
$114,079 to $149,227
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