The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and
effective communication skills. Connections Planners participate in the development and management of effective cross channel media plans with inputs from Client
Leadership and Strategic Communications Planning
MAIN RESPONSIBILITIES
Demonstrate a strong understanding of the client’s business and the consumer journey
Working with Managers, assist in fulfilling the media plan strategy and achieving cross channel plan goals with inputs from Client Leadership and Strategic
Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)
Support and assist Managers in the development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowcharts and budgets
Master the use of general and media industry tools and systems
Create briefs for internal Investment Teams and work with investment teams to create media partner RFPs inputs
Maintain collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
Create, own and maintain flowcharts, buying guidelines, budget summaries and plan deliveries
Provide research and analysis to assist with various issues that arise in the execution of the tactical plan
Ensure quality control by reviewing/confirming accuracy of all forms generated by Connections Planner Associate for purposes of authorizing or activating media plans and recommendations
Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Mentor and support junior team members
KEY COMPETENCIES
Excellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV’s, plan presentations, etc.
Demonstrated ability to apply critical thinking and analysis in business writing
Strong analytical skills, ability to relate results to client business objectives
Solid quantitative understanding of media planning and buying
Possess a basic knowledge of strengths and weaknesses of each media type
Extremely detail oriented with strong organization skills
Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research
Effective time management skills with an ability to multitask and prioritize
Strong computer skills (Microsoft Word, Excel, and PowerPoint)
Able to make independent decisions
Salary.com Estimation for Media Planner in New York, NY
$80,706 to $109,446
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